Setting the scene
Location: Chelsea Creek, London
Client: St George
Project: Internally represent the apartments external view whilst enclosed during development.
This smart installation delivered a faux balcony experience within a show apartment of which was encased during development.
The solution we provided consisted of framed lightboxes fronted with back lit printed skins. This not only provided a visualisation of the apartments perspective for the customer but also delivered the right amount of light into the apartment for an accurate living experience. The LED lighting within the lightbox provided energy saving properties with accurate consistent light levels for the room plus anti-flicker. Customers enjoy taking personal videos during their sales experience and signage is now required to perform well on HD video recording as a customer may choose to take footage whilst visiting.
Working with the brand team at St George has seen us provide internal selling solutions at the forefront of their marketing campaigns as showcased here. You can view previous external site hoarding and architectural wayfinding for St George in our previous blogs.