Readesigns - high quality new development signage, expertly delivered.

Every year we manufacture and install miles of stunning hoarding graphics, illuminated sign boxes, site signage, flagpoles, flags, banners and building wraps. Our complete marketing suite package includes full interior and exterior signage, sample display units and interactive signage systems. This allows your sales team to convert prospects with floorplans, specifications of plots available and striking 3D views of the finished development and interior layouts.

If you'd like to know more, please download our Property Brochure and take a look at The Reade Signs Guide to Maximising Your New Development Marketing Impact. To maximise sales on your new development, please get in touch and we'll evaluate the signage solutions that will give you the best return on your investment.

Call us on 01252 336000 or complete the contact form below.

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Case study - Beaufort Park – hoarding and lightboxes with an eye-catching twist

To showcase this development, we needed to supply lightboxes, with interchangeable faces and built-up illuminated lettering to make it pop-out for passers-by.

The brief

We were briefed by St George to install site hoarding at Beaufort Park in Hendon – a new mixed-use development providing a Mediterranean-style boulevard of shops, bars and restaurants as well as 2,800 homes. We were tasked with revamping the whole hoarding along Aerodrome Road; a total of 240 linear meters. To showcase the development’s spa, gym and interiors, we needed to include lightboxes, with interchangeable faces and built-up illuminated lettering to a high-level corner section.

The solution

For this project we had to think creatively.

The brief was to incorporate five large (over 3.3 x 2.5 m and 5.5 x 3 m), rhombus shaped light boxes into the hoarding. This was a bit of a challenge in itself because of the weight of the lightboxes. However, we also had the added complication of the proximity of the hoarding to the public footpath, meaning we couldn’t fit traditional lightboxes to the face of the hoarding. To address this, our team liaised with the site team and contractors to recess the lightboxes into the hoarding.

We also ensured the hoarding would take the extra weight, without compromising its structure. We achieved the desired results with the use of shallow lightbox extrusion and printed flex face panels. This really made the development images pop-out for passers-by.

The hoarding was also matt sealed, as opposed to gloss, which gives it a much more upmarket look and feel.

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