Reade Signs architectural signage team have many years’ experience delivering major signage projects for corporate and public sector clients. We work closely with architects and design professionals to turn their concepts into reality.

We were commissioned to manufacture and install a series of wayfinders along the route around the Walthamstow Wetlands urban nature reserve.

Navigating a smooth path through Walthamstow Wetlands

We were commissioned to manufacture and install a series of wayfinders along the route around the Walthamstow Wetlands urban nature reserve.

The Brief

Walthamstow Wetlands is London’s largest urban wetland nature reserve, providing a special home to many important wildlife species. The nature reserve encompasses 10 large reservoirs, which deliver water to 3.5 million Thames Water customers. We were briefed by a design company, in collaboration with Thames Water, who wanted an educational wayfinding system along a walkers’ trail. The designer had developed the concept of a series of engraved bronze plaques and monumental structures to direct the attention of walkers to local features in Europe’s largest urban wildlife area. With considerable experience with outdoor wayfinding signage, we were commissioned to manufacture and install a series of 18 information markers along the route around the reserve.

The Solution

The design concept called for bronze, however, using our extensive knowledge of suitable materials and experience with the outdoor environment, we proposed using aluminium sheets coated with VeroMetal, finished with a lacquered coating, to give the bronze appearance to meet the designer’s brief. Not only is this a much cheaper option, but the material has superb longevity, resistance to the elements and doesn’t rust.

The interesting ‘roof-like’ shape of the structures proved a challenge to our manufacturing team and we had to make the engraved text deeper than usual because the markers would sit quite low to the ground and therefore had to be visible to walkers at an angle.

Walthamstow Wetlands covers more than 500 acres of lakes and countryside, so it was quite an undertaking to identify the exact positions. But with the aid of maps and photos, we marked each site with marker posts prior to installation. Concrete plinths were inset securely and anchored to each of the information markers and positioned correctly in relation to the approach along the path, so that they would orientate the reader with local features of interest.

The high level of liaison with stakeholders and the detail in planning at every stage of the process meant that the client was delighted; they got exactly the look they wanted, but at a reduced cost and the project went smoothly and met the launch deadline date for the trail.

"Walthamstow Wetlands now has a high-quality set of monumental wayfinders, with a beautiful finish, and the many visitors expected to visit the city’s newest park can enjoy the countryside all the more."


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