Reade Signs pull off a tight turnaround for a world BMX champion

It always feels good to get involved in a new and positive development that could transform a town and its inhabitants, and our work at Bordon’s new skate park allowed us to do just that.

We may have even played a small part to inspire a new generation of Olympic champions by helping to promote this fantastic new facility for young people, built on the site of a former Army barracks.

Whitehill and Bordon Regeneration Company commissioned Reade Signs to design, manufacture and install 200 metres of hoarding for Prince Philip Park at Budd’s Lane, for its official opening by the Mayor, Councillor Colin Leech and Team GB Olympian, World and European BMX champion Liam Philips.

Whitehill and Bordon Regeneration Company commissioned Reade Signs to design, manufacture and install 200 metres of hoarding

The development is part of a plan to transform Whitehill and Bordon with a new town centre, leisure facilities and 2,400 sustainable homes.

As is often the case, we had very little notice for the job but, as usual, we delivered on time.

We were briefed to design the hoarding using specific logos, CGI’s, strap lines and pictures. We also wanted to make this hoarding really stand out and make it look a bit different from the others already in and around Bordon as part of the town’s redevelopment.

We were briefed to design the hoarding using specific logos, CGI’s, strap lines and pictures

This meant a real joint effort by everyone at Reade to get the job done on time: studio, project managers and even our MD got together to come up with ideas in the short timeframe we had.

standard ACM hoarding with 19 mm Foamex printed logos and pictures

We decided to combine the standard ACM hoarding with 19 mm Foamex printed logos and pictures, making them all stand off and, in some cases, above the hoarding to give it the right feel.

standard ACM hoarding with 19 mm Foamex printed logos and pictures

With a launch date now only 5 days away, we had many of our fitting crews on site for long hours to make sure the project was completed in time, but at the end of July, we were pleased that everything was in place and looked great for Liam’s visit, which drew hundreds of locals to the park’s opening ceremony.

hundreds of locals to the park’s opening ceremony

Reade Signs are looking forward to producing a further 200 metres of hoarding for the next stage of Whitehill and Bordon Regeneration’s development in the coming months.

If you’d like to know more about how Reade Signs can help you promote an event or a new public facility then please contact us at Reade Signs or call 01252 336000.

Share this Post

Share on facebook
Share on twitter
Share on linkedin

Downloads

Marketing Suites
Download this free guide to maximising your development

Find out the marketing strategies that’ll give you impact for your New Homes development

You’ll also receive hints and tips delivered to your inbox. Don’t like it? No problem. You can unsubscribe in a click. See our Privacy Policy

Recent Posts

Reade Signs is open.
If you have an enquiry, please get in touch. You may not reach your usual account manager, but our team is happy to discuss your request or order.
Please call 01252 336 000. Many thanks and stay safe.

small_c_popup.png

Eight steps to getting your development noticed

Thanks for registering to download your free guide.

Please click here to download the guide

For further help call us on 01252 336 000

small_c_popup.png

Boost your development by downloading our guide on the eight steps to getting your development noticed

Please Give me a Callback