Flexface lightbox for Yapton marketing suite

This week we were working in partnership with Phaeon Marketing which saw us install a mitred flexface lightbox at Dandara in Yapton. As you can see the result looks fantastic, especially in the Great British sunshine.

The marketing suite lightbox is fitted with a day/night blackout skin which was liquid laminated to provide a strong long-lasting visual effect. The fascia is aesthetically pleasing, especially when lit from dusk as the text and pattern illuminate whilst the blue background remains dark as blocked out from behind.   

Installation was smooth with the site survey delivering accurate measurements down to the millimetre, which enabled ease of fitting right next to temporary site scaffolding.  

If you’re looking for signage that’s unique or ergonomically engineered to fit your environment, get in touch with one of our sign consultants today. 

01252 336000 | [email protected] 

 

Externally branded cabin office

The Lendlease cabin office at Elephant Park fully branded, looking fabolous and blending in with the natural environment. A smart onsite office that delivers a premium feel.

#brandedoffice #brandedcabin #branding #sitebranding #officebranding #cabinbranding #exteriorbranding #exteriorgraphics #exteriordesign #exteriors

London Dock E1 with clear brand representation

London Dock E1 with clear brand representation. An external banner full of colour designed to help guide site traffic and visitors to their destination. This strong PVC banner material offers safe and secure mounting during strong weather conditions and will with stand UV radiation. At almost 5m squared the banner was cleared for wind loading and was secured to the side of a staircase with shock cord to allow for movement. Although a temporary signage solution you can expect fantastic performance from both print and banner material.

#pvcbanner #externalbanner #sitebanner #propertysite #newbuildsite #propertydevelopment #propertydevelopmentbranding #propertybranding #sitebranding  #stretchbanner #scaffoldingbanner #scaffoldingsafety #bannerinstall #bannerprinting #pvcbannerprinting #bannerdesign #banner

Elephant Park landscape hoarding and signage

Further hoarding and signage for Lendlease this time installed within the newly developed park environment. As you can see from the pictures below, simple clear messaging is delivered on brand and portrays the level of effort Lendlease go to whilst creating a residential park habitat.

The hoarding at the west side of the park features a graphic story timeline of the history of Elephant Park, whilst the east side represents company branding and further residential and environmental messaging.  

Setting the scene – Chelsea Creek, London

Setting the scene

Location: Chelsea Creek, London
Client: St George
Project: Internally represent the apartments external view whilst enclosed during development.

This smart installation delivered a faux balcony experience within a show apartment of which was encased during development.

The solution we provided consisted of framed lightboxes fronted with back lit printed skins. This not only provided a visualisation of the apartments perspective for the customer but also delivered the right amount of light into the apartment for an accurate living experience. The LED lighting within the lightbox provided energy saving properties with accurate consistent light levels for the room plus anti-flicker. Customers enjoy taking personal videos during their sales experience and signage is now required to perform well on HD video recording as a customer may choose to take footage whilst visiting.

Working with the brand team at St George has seen us provide internal selling solutions at the forefront of their marketing campaigns as showcased here. You can view previous external site hoarding and architectural wayfinding for St George in our previous blogs.

Elephant Park, Elephant & Castle, London 

Elephant Park, Elephant & Castle, London

Whilst developing further signage at Elephant Park we were tasked with providing a selection of infills that were to meet the latest government fire regulation standards, specifically for residential apartment blocks. Combustible sheet material has for years been the go-to within the industry for such projects, due to its quality and project longevity favoured by clients but in this case fitting this material within three metres of residential housing has now become obsolete.  To overcome the fire regulation concerns we utilised a printed roll material instead that met all regulations, provided fantastic graphic representation plus added value and peace of mind for the client.  

Branding and signage must meet stringent criteria within application, and it is essential that appropriate risk assessment is taken on a project to ensure all aspects of design, build and fitting meet the latest standards and legislation. Here at Reade Signs safety is paramount.

 

Saxon Gate – Wickwar, Gloucestershire

Working closely with Linden Homes our dedicated project team provided a direct point of contact for the clearest communications throughout the fast-paced project. We understand that site signage requires speedy installation to match up with site development dates and our reliable supply chain has enabled us to operate our business as usual during the pandemic.     

This smart installation for Linden Homes at their Saxon Gate site near Wickwar, Gloucestershire, consisted of 10 flag poles and two v signs with signature Linden livery that produces striking visibility and impactful branded messaging as grand welcome for visitors upon arrival. At both site entrances signage displays concise brand messaging that can be consumed easily from afar, plus all installs are off set from the road to ensure safe viewing of traffic.   

Working with a signage company – a guide for creative agencies and designers

A key priority for creative agencies and in-house designers when briefing any type of signage project is accuracy of implementation. Finding a team that you can trust to manage the whole project lifecycle and take away any headaches is fundamental. We regularly work with designers to bring their design vision to life and make sure the end-product is a faithful interpretation of the brief. Here we outline our tried and tested process:

1. Understanding the design brief
Interpreting a design and manufacturing it in three dimensional format is a specific discipline. The first step is to fully understand the brief; the type of signage needed, suitable material options and how it could be manufactured to the standard required. This discussion can help our experts advise on any potential colour or material issues. For a designer, it’s often useful to see samples of the different materials and finishes available, look at brand colour schemes and view similar projects.

2. Budget consultancy
Based on the brief, the project manager can make recommendations for the signage solution and advise on the budget. Technical knowledge is needed to either select the highest quality materials, or suggest more cost-effective alternatives to suit the budget, while keeping to the designer’s vision.

3. Concept and specification
At this stage, we outline how the elements of the project will be fabricated to meet the design intent. A 3D graphic visualisation allows designers to view proximity, heights, colour schemes and all necessary details and helps to flag up any tweaks needed in the design. It can also be used as a basis for a planning permission application if required. Next, the materials are selected with structural integrity, cost or longevity in mind and a quotation will be generated with detail of the size and material selected itemised.

4. Site visit
Sometimes we’re sent a set of design sketches or initial graphics, but a site visit gives a true feel for the project, potential limitations or opportunities, and sparks ideas about formats and materials. During the visit, we’ll assess exact requirements, taking the target audience into account. The assessment will cover potential signage locations, substrates and ground conditions for posts and footings and accurate measurements to confirm signage dimensions.

The surrounding environment is also an important consideration as site location can be diverse; it’s important to consider elements like anti-graffiti finishes in a city centre, durability in a busy public space or wind-loading calculations on an exposed rural site. If signs are being fitted at height and specialist equipment is needed, a technical survey will highlight any issues like accessibility, power supply, terrain, vehicle access and the structure of the building supporting the sign. This is an opportunity to scan the area for underground services and cables so we can advise the install team about potential hazards. We also consider flora and fauna and ensure we protect the environment where possible when installing.

5. Design and prototyping
Accurate interpretation of the design is something we’re fastidious about and we often create prototypes to make sure the designer or client is happy. Sometimes brand colours look different depending on the substrate, so we test this to ensure accuracy. In a recent customer survey, 92% of respondents said we met the requirements of their brief ‘extremely clearly’ or ‘very clearly’: getting the design right through prototyping is key to this.

6. Approval
A final PDF visual for client approval is always sent before the manufacturing process begins. These drawings contain dimensions, materials and sometimes an annotated image of the installation location. Once approved, the job will be issued, and the manufacturing begins in line with any timescales identified.

7. Manufacturing
We manufacture a large amount of our projects in-house, using our state-of-the-art printing EFI VUTEk LX3 Pro printer and computer numerical controlled routing machines, which are operated by highly trained staff. Some projects require outsourcing to specialists, and we have a wide network of trusted suppliers to cherry-pick from if that’s the case.

8. Installation
Ensuring every project is installed safely, securely and will stand the test of time is paramount. Install teams operate in multiple environments; on a construction site, at height, in public spaces or on waterfronts. A risk assessment is always carried out and a method statement provided for approval, which is read and signed by the installation team. 

On completion, we create a picture database as evidence of every installation, which ensures consistency across multiples sites or if identical signage is needed. We can arrange professional photography to share if required for the designer’s portfolio or marketing materials.  Removal and disposal of any temporary signage is also possible.

When we work with designers, our priority is helping them deliver the project smoothly for the end client. We can work as part of your team or as a stand-alone preferred supplier. If you have a signage or wayfinding project you’d like to talk to us about, please contact Joanna Goodchild at [email protected] or call 01252 336 000.

Reade Signs achieves Gold membership with Constructionline

Working in the property and construction sector, we need to maintain extremely high standards and ensure we adhere to health and safety regulations. We’re very pleased to say that we now have Gold membership status with Constructionline.

The process of certification required validation checks using a pre-qualification questionnaire. Our credentials were assessed for environmental management, quality management, equal opportunities, modern slavery act adherence and anti-bribery and corruption policies. We were also assessed for SSIP and were ‘deemed to satisfy’ SSIP certificates for health and safety – something that all construction buyers look for in supplier selection. 

Existing clients also had to provide testimonials about the quality of our work.

Please view our other accreditations here. For further information about our range of services for the property and construction industry, please get in touch on 01252 336000 or email [email protected]

What’s the most impactful signage to help promote your new housing development?

Over the years we’ve learnt a lot from our work in the property sector. We often get asked about the best site signage options to help new developments stand-out and the most effective ways to capture buyer interest from passing traffic. Head of key accounts, James Herbst, specialises in the property sector and here he identifies the six most effective types of signage and the things to consider for each option:

1.      Development site hoarding

All building sites must have site hoarding to protect the site and the public. This is the best and most cost-effective form of advertising for the development. It provides a large space for advertising and is reasonably priced, compared to other types of advertising media.

Printed ACM is the most popular means of installing graphics onto the hoarding structure and is also very effective in making the construction site more attractive – a big positive for local residents.

There are several ways that hoarding graphics can be enhanced to accentuate certain messaging or branding, as well as provide night-time exposure too. This includes:

  • Built-up 3D letters with LED internal illumination or halo illumination
  • Lightboxes – either flush inlaid or surface mounted
  • Reflective vinyl graphics
  • Raised hoarding sections
  • 3D or protruding elements
  • Creative or unusual surface covering.

Depending on budget, the site hoarding can be fully or partially clad. It’s vital to have a good understanding of the phasing of the development at design stage; taking a considered approach allows for flexibility with messaging or future project updates.

2.      Printed site banners

Most developments will at some point have scaffold structures in place as the building progresses. The scaffold structure also provides a huge area for advertising or to mask the construction site. Printed banners can be fixed to the scaffold structure with a perimeter stand-off frame that will ensure an even, flat surface for a well-tensioned banner.

Generally, a printed mesh PVC banner is the popular choice, but the readability is often compromised due to too much natural light from above or below. There are good, lightweight and solid PVC products that are better suited and don’t affect the wind-loading on the scaffold structure too much. It’s always a good idea to have discussions around banner requirements ahead of the scaffold structure being erected. We can then guide the scaffolder in designing the scaffold structure to be able to withstand the weight and wind-loading of the banner.

The banner can be further enhanced with the addition of LED flood lights on projecting arms from the top and bottom.

3.      Site gates

Due to the volume of traffic entering and exiting the site gates, branding on the gates can start to look tatty quite quickly. Hoarding contractors also often supply gates that are not designed to take the load of timber ply and printed ACM. Printed mesh banners are a good option in these instances, as this eliminates the weight concerns and is reasonably inexpensive to replace if it’s damaged by site traffic or becomes dirty. This ensures that the site entrances look neat for the duration of the build.

4.      Banners and flags

These are a very effective and inexpensive way of branding a site. They are often used to direct people towards the sales and marketing suites, site entrances or strategically placed along the hoarding line at the rear. Lightweight aluminium poles are available off-the-shelf, which are already structurally calculated and are very easy to install, whether it’s being braced to the rear of the hoarding or planted into the ground with sleeves.

It’s worthwhile getting the best quality flag as in windy and dusty conditions, the flags will need to be replaced from time to time. We recommend knitted polyester flags that are hemmed.

The flags can drape, which gives a level of movement and animation as they blow in the wind. Alternatively, banner flags will ensure the flag retains its shape and that the logo and core marketing messages are always visible. There are several off-the-shelf options available in standard sizes and where there is a requirement for a larger banner or flag, bespoke steel-fixed arm banners can be produced. These are more expensive and harder to install due to the increased weight but are very effective and can be re-used on future developments.

5.      Gantry signs, totems and monoliths

These signs are suited for sales and marketing suites and will usually be bespoke. Using this type of signage would very much depend on the timeline of the development and available budget.

Printed ACM panels are a great low-cost option and these types of signs have steel or aluminium posts or frames, which can either be planted in the ground with sleeves or secured with post mix. For the larger signs, you may need a concrete foundation, including a ground cage. In all instances it’s advisable to ensure that there are structural drawings and engineer’s calculations in place to maintain the integrity of these signs.

Sizing and positioning will be very much site specific and you should consider factors such as viewing distance and any obstructions like trees, lamp posts and landscaping.

These signs can be enhanced with the addition of 3D elements, back-lit logos and text, feature lighting or even up-lighting and down-lighting with the use of LED spotlights.

6.      Façade and building signage

This signage is used for marketing and sales suites and the client’s marketing team would generally have considered the inclusion of any external signage in the suite’s design. We can provide expertise regarding material specification that would best show off the brand. The choice of materials will completely depend on the design and could be anything from ACM and stainless steel to aluminium and acrylics.

Once installed, Reade Signs provides a maintenance service throughout the lifecycle of the build and we also offer responsible recycling of signage materials too. If you’d like to find out more about what signage would have the biggest impact for your new property development, please get in touch with Joanna on [email protected] or call 01252 336000.

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