4 Different Types of Hoardings that are Commonly Used

printed hoardings

 

Hoarding designs are generally printed on ACM (sometimes known as Dibond) panels, which are affixed to the plywood hoarding itself. This is an effective promotional technique where a business can advertise to a mass audience with relatively little effort and maintenance. As hoardings are required for safety purposes anyway, it makes sense to utilise the extensive meterage for marketing too, particularly if you’re keen to sell property off-plan. Using printed hoardings helps to convey messaging without resorting to personalised, hyper-targeted advertising strategies, which can be more costly and come into play later in the sales journey.

If you work with an expert partner, hoardingscan be so much more than powerful advertisements. They also enhance the sense of professionalism and the company’s brand value with site staff, as well-designed hoarding simply makes sites look great.

Light-up signs or LEDs can be used along with the printed hoardings to make the hoardings stand out by night.

Generally, you might find these 4 common hoardings in and around the property.

What are The Different Types of Printed Hoardings?

Construction Hoarding

Surrounding construction sites,these hoardings generally include promotional content, including visualisations of the completed site, who the development is targeted at (E.G. retirement community, family plot) and even recruitment ads for the developers. With such high footfall around many construction sites, it’s an unmissable marketing opportunity for the new development.

Event Hoarding

Event hoardings are commonly found outside or around office buildings or event venues. These custom signs can be installed at any place where an event is taking place. They can also serve as a wayfinding solution, particularly useful at huge venues such as the NEC.

Development Hoardings

The role of developmenthoardings is to promote new developments and hopefully generate off-plan interest. These hoardings are put up to inform potential buyers about the development and enhance brand messaging. They are commonly found adjacent to pathways and busy traffic zones where most people can view them. 3D signs are sometimes used on printed hoardings to garner increased attention.

Retail Hoardings

This type of hoarding is mostly found near retail stores and shopping centres. They may be used for cosmetics, garments or FMCG product promotions. These hoardings are also used as indoor signs to encourage impulse purchases.

Approach Reade Signs for flexible and customised printed hoardings. We can design, produce and install hoardings that exceed your expectations. Check our website for further information.

Top Reasons Why Advertising Signs are Important for Your Business

advertising signs

Brand promotion is a necessary marketing method put a business in front of an increased customer base. Every business tries to create a prominent brand image for better acceptance and reputation. A business can choose several ways to promote them among its prospects.

Signs in Detail

One of the most effective forms of promoting a brand is advertisement signage. It is an outdoor marketing technique that is popular among different brands. Building a brand image and brand identity becomes easier with effective signage.

Reasons to Consider Advertising Signs for Business

A business with advertising signs gets an edge over its competitors. In this blog, you can find out why signs are important for different types of brands.

  • It builds brand identity: The ultimate target of a business is to put its name in front of the highest number of consumers. This work can be easily done by an advertising sign. A greater view of the sign assures a better brand identity. It will be easier for your business to affect the choices and purchase decisions of the consumers.
  • Better communication: Advertisement signs are regarded as a transparent mode of communication. It is noticeable, creative and explains the message in a few words. A creative approach and research are needed for an effective sign. A sign can be considered a unique point of contact that does more than inform the masses.
  • It improves sale opportunities: Advertisement signs play a large role in impulse purchases. This form of purchase is much more popular than planned purchases. A sign placed with the right message at the right place affects the purchase decision of a buyer. As a result, it becomes a driving force for better sales.
  • Signs are cost-effective: Businesses spend a large amount of time and money devising a marketing strategy. Allotting the budget for signs is important in the planning stage. Putting up signs means it is available for viewing at any time of the day. Signs are proven to improve brand recognition. It is an important tool for a long-lasting impression as well.

These are some important factors that state the importance of signs. Placing advertisement signs in the right place can enhance better business communication.

If you are looking for assistance in creating advertising signs, you can rely on Reade Signs. Our experienced team of experts have worked in various marketing campaigns. You can rely on us for effective assistance, from idea generation to installation.

Benefits of Architectural Signage

architectural signage

Architectural signage is a bespoke signage solution, through which brands are strengthened. Companies using this visual source of promotion are able to elevate their brand image, highlight corporate messaging, and raise awareness around the products and services offered. They are generally professionally manufactured using advanced technologies and manufacturing processes, along with high-quality materials, to increase the aesthetic appeal of the signage.

However, the success of the architectural signage depends on the creative mindset, approach and experience of the architectural signage manufacturer. You can opt for either 2D visually enhancing signage or breath taking 3D signage. Many businesses use architectural signage. How is one piece of signage different from another? When the signage is prepared according to the company or product requirements, beautifully designed and engineered from concept to installation, by a signage business that ‘gets it’, you really will stand out.

Sometimes an ordinary signboard is not enough to satisfy your requirements. For such times, architectural signage is the best option.

3 Advantages of Using Architectural Signage for Business Purposes

Visual Stimulation and Branding

Companies generally use several effective ways to attract the attention of customers. Visual stimulation is one such process that helps attract a huge number of customers. Architectural signage can help you in this venture. With the help of attractive company logos, bold and colourful fonts and vibrant pictures, you can make your message visible to the huge customer segment of your product. Thus with the help of architectural signage, you can easily increase the brand value of your company. Remember to design the signage effectively to maximise this.

Increases Company Recall Value

Architectural signage acts as a way-finder for every business. They form a trigger point that helps increase the brand recall value of the company in the mind of the potential customer segment. Suppose the customers are having difficulty finding the location of a company or are unaware of the product line of a particular company. Architectural signage will greatly aid with this.

Increases Sales and Productivity

Creative and informative architectural signage can help increase the company’s sales volumes. Whether consciously or subconsciously, people will eventually remember and recognise the brand and when they are prompted by the signage, it will have a positive impact on them. If you find something attractive, you will think of giving it a try. Signage is an attractive representation of the company’s image. Many people purchase goods from shops with attractive architectural signage hanging outside; at the very least, a positive brand image will get them through the door.

For good quality and creative architectural signage solutions that can help boost your business, approach the experts at Reade Signs. We have the perfect blend of creativity, experience and expertise to manufacture custom architectural signage for you.

Another great year – it must be a sign!

Another great year - it must be a sign!

It’s been a big year for Reade Signs. We’ve produced everything from pearlescent vinyl hoarding, contemporary marketing suites, giant mesh banners and concrete and steel canal side benches, hospital wayfinding and Santa’s grotto!

And we’ve worked with some fantastic clients on exciting property and architectural projects, including: Linden Homes, Salford City Council, Berkeley Group, Dartford Borough Council, NHS and L&Q.

Our team has expanded, with 17 new team members and we’ve certainly been keeping ourselves busy:

  • We’ve produced an incredible 32,146 feet (that’s six miles!) of panels for property developers
  • Our production team has handled over 2,500 jobs
  • Every day we have up to 20 installers out on the road
  • In our busiest week, we ramped up 730 installation hours
  • We’ve worked with a huge variety of materials and formats – from ACM to acrylic, stencil cut to scaffold banners and vinyl to vitreous enamel
  • And we’ve travelled approximately 127,920 miles on clients’ behalf to ensure our signs look great once installed.

Next year, we’ll be ramping up our work using our shiny new EFI VUTEk LX3 Pro printer! This is a great investment for us and we’re excited about the difference it’ll make for clients: even larger formats, higher resolutions, powerful LED technology. This will mean superb quality, quicker turnaround and the ability to print on new and unique materials.

In the new year, look out for our newsletter, Sign Language, as we’ll be sharing our best-practice advice, highlighting the latest in innovative formats, showcasing some of the projects we’ve been working on and including the odd special offer.

Thank you to everyone we’ve worked with in 2017; we’ve really enjoyed the variety of different projects and we look forward to creating more striking signs and helping clients to stand out in 2018!

Making the maths work for a classic time-distance challenge

Update of hoarding and gantry graphics along with some new permanent internal and directional signage.

When we write about our signage work at Reade Signs, we like to throw in an example of a challenge overcome to get the job done. But one job we’ve recently finished in Derbyshire, seemed to have one challenge piled on top of another.

The fact that we’ve delivered a high quality product on time and saved a lot of money for our client says much about the dedication our teams of designers, manufacturers and installers put into every job.

Our client, Audley Retirement, runs retirement villages around the UK. They called us in because they needed a fresh new look for St Elphin’s Park in Matlock. Audley had earmarked the site for an update of its hoarding and gantry graphics along with some new permanent internal and directional signage.

 

Update of hoarding and gantry graphics

Challenges

The first challenge we had was time; we had a very tight deadline to get the new signage in place.

The timescale was made harder by our second challenge – distance. Fortunately our extensive network of approved subcontractors across the country meant getting details from the Derbyshire site to our Aldershot factory and sending large pieces of equipment back up to the Midlands was a challenge easily overcome.

At the same time, Audley wanted to change the look of their signage to give their sales material a fresh new look, which kept our design team busy.

And if that wasn’t enough, we wanted to use as much of the original signage infrastructure as possible to save our client money. This had been erected by another company so none of our standard signage fitted and we had to survey everything to make sure it was safe before we took on responsibility for the original structures.

Update of hoarding and gantry graphics

Solutions

The first thing we had to do was carry out a survey of the existing hoarding and gantries to check their suitability for the new brand and to take stock of what useable signage remained from the previous supplier.

Fortunately, we could rely on our installation team to visit the site and do a thorough survey of existing signs and new positions. They were able to send all the information and measurements back to our graphic designers at Reade HQ for assimilation into a design.

As Audley was in the process of changing the look of their marketing signage, our design team came up with something fresh and new which remained consistent with the overall brand design.

Update of hoarding and gantry graphics

This detail from the survey was then art-worked to our client’s brief for them to sign off before being produced in our factory.

Timing was important, so we used a specialist courier to get some large sections of signage up to Leeds and then to St Elphin’s Park for installation, so lots of coordination was required to meet the deadline.

The signage was installed and updated over a couple of days, transforming an old look into a fresh, attractive and eye-catching display.

Update of hoarding and gantry graphics

A good result

Our account manager for Audley, Mark Terrett was delighted with the result: “We’ve given them a really high quality, fresh look in a cost effective way and with a quick turn-around to aid their current sales drive.”

Find out more about retirement home signage: At Reade Signs we don’t let problems stand in our way. If you would like to find out how we can help you communicate your project to stakeholders and to the public, then please contact us, email us at [email protected] or ring 01252 336000.

 

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