How to Design Memorable Signage and Attract Retail Customers

signage design

Business owners often neglect the importance of signage designs. Designing memorable signage is essential to attract the attention of prospective customers. One of the key purposes of signage is to draw the customers’ attention towards the product or service the business offers. Hence, if signage is hanging outside your business, it must serve its purpose well. The passers by must be immediately drawn towards the signage, and the design should provoke them to at least enter the store, if not make an impulse purchase decision.

Getting noticed is a major objective for every local business in particular, especially with the declining footfall in many high streets throughout the UK. Signage design is one string in the bow in the fight for customer attention.

3 Tips to Create Attractive and Memorable Signage

Use the Right set of Colours

Choice of colours plays a major role in magically transforming signage designs. An expert sign designer can generally advise on use of colours. For instance, bright colours like red, orange and yellow can be easily spotted and make the signage look bright. Pay heed to the psychology of colours. Consult with the designers and select a palette of colours that people will take to positively.

Simple and Readable Designs

Don’t crowd the signage design. It is a message that you want to convey. Keep the design simple so that it instantly reaches the target audience. Overly complex designs may not be easily read. Simple designs are easy to read, and everyone digest the information presented more easily. This clear and consistent communication can help a retail business gain more prospective customers. Also, good quality lighting for signage can ensure visibility around the clock. This will help attract the customers’ attention even from a distance and at night.

Large and Attractive Fonts

The message you want to convey must be written in big and bold fonts. Otherwise, the purpose of the design remains unfulfilled. Make sure that you use a bigger font size and one that is easy to decipher. The aim is to make the signage visible and readable from a distance, as well as up close. Avoid using flowery and designer font styles where possible. This might not be useful if you want to get your message conveyed at a glance.

Reade Signs specialises in delivering the best quality signage designs that can be used effectively for business purposes. To know more, check our website.

Our fitters are more than just ‘fit for purpose’

At Reade Signs, we’re particularly proud of the high standard of work produced by our expert team of fitters. 

The quality of installation our fitters achieve is no mistake, as we are committed to investing significantly in this vital area of our business. Our fitters are trained in working at height and manual lifting, writing risk and method statements, CAT scanning and more. Each team of two has a qualified SMSTS lead fitter, which offers a further level of safety. We are committed to ensuring fair pay through offering at least the real living wage, all of which ensures our fitters stay with us for a long time. 

With up to twenty teams of fitters out on the road on a given day, we are very passionate about ensuring our fitters are highly trained, motivated and professional at all times. Some of the teams we work with are sub-contracted, all of whom have signed up to our working practices and high standards of work and customer service. 

We also ensure our modern vans are kitted out to a high specification to ensure safe transportation for our fitters and signage. 

All of us at Reade Signs understand that the design and production of signage isn’t the end of the journey, and that it’s absolutely vital that signs are correctly installed, by only the most qualified and competent professionals. 

Some of the ways in which our fitters ensure the highest quality installation process are below: 

  • Working to structural calculations to ensure the footings for signage are as specified by structural design engineers  
  • All of our hoarding panels are fitted using fixing templates and fixings as specified by structural design engineers 
  • Window graphics: consideration is taken on expansion in heat to ensure windows don’t crack; they never cut into rubber seals or on glass

We offer fully maintained solutions for permanent signage, including cleaning, checking for wear and tear and with electrical signs, performing regular testing and maintenance   

We believe the importance we place on our fitters and investments we make in them and their development is what sets us apart from our competitors, which enables us to offer the complete signage solution to our valued clients, wherever in the country they may be. 

Our new fleet of vehicles hit the road

November has been an exciting month here at Reade Signs with the addition of 5 new vans added to our fleet of install vehicles. The new fleet features three large white Peugeot Boxers, chosen for their greater payload and fuel efficiency. Two smaller black Ford Transit Customs have also been added to complement our architectural division, specifically chosen for smaller installs and reduced parking bays in city centres. 

“My team are delighted with the new vans, especially as they look so professional with full company branding. Reliability is key for my team when they’re travelling long distances in all weather and with greater fuel efficiency and cleaner emissions, they also help us to reduce our impact on the environment.”
Paul Toms – Install Manager

Meridian One, Enfield, North London

 

A large hoarding project of which initially took three days to survey due to the sheer size of ground covered. On site meetings with client and design agency followed to provide insight into approach, production and installation.   

The results are fabulous and the clients branding certainly brings life and vibrancy to the large-scale hoarding.  

✔️ Just over 370 linear meters of printed ACM hoarding 
✔️ 225 linear meters of painted hoarding with applied graphics on top
✔️ 2x large free standing gantry signs set behind and above the hoarding

“Being in close proximity to the train line both gantries had to be structurally calculated by engineers and were installed during challenging site conditions. Upmost accuracy and attention to detail ensured the project was delivered without a hitch..”

Matt Seddon – Reade Signs Senior Account Manager

Optically Clear – a step further with printable film technology 

Optically Clear is a fantastic new material that we at Reade are really enjoying working with. From print to application through to the longevity of the products performance, Optically Clear is at the front of our manifestation arsenal.   

“Optically Clear has enabled multi layered designs to be applied to glass in a single piece, whereas traditionally you would have several layers of vinyl.

Lower grade vinyls are prone to milkiness and can have a rippled finish once applied. Our optically clear vinyl is true to its name and completely transparent, plus being printable means even the tiniest details can be captured.”


Project Development Manager – Charlie Harcup

Product design and photography by Stella Corrall of Lucentia Design

Further product information: 

UV and eco-solvent printable film for glass decoration 

Ideal for corporate branding, privacy, decoration, manifestation and safety, our architectural printable glazing film makes the design appear part of the glass, to stunning effect. 

Bring brighter colour, higher definition and incredible detail to displays. Explore clarity and translucency with subtle vignettes for privacy graphics and create dazzling visual effects as light passes through the printed image. Printing white and metallic ink with process colour can add further depth and solidity to the imagery. 

A high specification self-adhesive coating means the film is as temporary or as permanent as you need it to be. Easy to install in situ, it is also quick and clean to remove. 

  • Made from environmentally friendly PVC-free materials 
  • Hard coated UV printable option for improved scratch resistance and durability over time and cleaning 
  • High chemical resistance  
  • EN13501 B-s1, d0 fire rating 

If you would like to discuss a future project or the features of Optically Clear, you can contact Charlie on [email protected]

Longacre School cast bronze floor plaque

Fantastic to see the cast bronze floor plaque we supplied to Longacre School now installed. Weyside Architects Ltd. commissioned us to design the plaque from the school logo.

As you can imagine from looking at the sign, both the school and architects were delighted with the result. The schools logo is now set into a new “soft” tarmac pathway as part of Longacre’s ongoing refurbishment programme.

The delivery on this job has led to Weyside approaching us for advice on customising other bespoke signage for the school. It’s always fulfilling to manufacture and install signage in an environment which nurtures the next generation of artists and industry architects.

#castbronze #castbronzesign #bronzesign #floorplaque #floorsign #bronzefloorsign #schoolsignage #schoolsigns

Property hoarding with an abundance of features

Elephant Park – London 

As a trusted supplier to this client, Reade Signs were approached to deliver a hoarding that has the most unique features (per sqm) of any other within the London Area. The hoarding artwork itself was completed as a vinyl and has an abundance of different lighting and material features, such as:
– Built up lightboxes
– Faux Neon LED light rope
– Real timber slatting
– Mirror effect acrylic
– Metallic vinyls

Client feedback was fantastic and they were particularly grateful to the team for making what seemed a vast undertaking, to being a smooth and effortless process.

#hoarding #sitehoarding #developmenthoarding #propertyhoarding #sitesigns #signs #ledhoarding #backlitsigns #signsurvey #homehoarding #propertydevelopment #hoardingdesign #woodenhoarding #tiberhoarding #naturallook #ecolook #illuminatedhoarding #signleds #timberslatting #acrylicmirror #metallicvinyl #ledlightrope #lightboxhoarding #builtuplightbox #TBT

Flexface lightbox for Yapton marketing suite

This week we were working in partnership with Phaeon Marketing which saw us install a mitred flexface lightbox at Dandara in Yapton. As you can see the result looks fantastic, especially in the Great British sunshine.

The marketing suite lightbox is fitted with a day/night blackout skin which was liquid laminated to provide a strong long-lasting visual effect. The fascia is aesthetically pleasing, especially when lit from dusk as the text and pattern illuminate whilst the blue background remains dark as blocked out from behind.   

Installation was smooth with the site survey delivering accurate measurements down to the millimetre, which enabled ease of fitting right next to temporary site scaffolding.  

If you’re looking for signage that’s unique or ergonomically engineered to fit your environment, get in touch with one of our sign consultants today. 

01252 336000 | [email protected] 

 

Building banners and signage solutions

Premium representation or key brand marketing no matter the height or size. We have you covered with large format scaffold banners and various building signage solutions.
 
Contact [email protected] to talk with a sales consultant today and see how we can bring your ideas to life.

Externally branded cabin office

The Lendlease cabin office at Elephant Park fully branded, looking fabulous and blending in with the natural environment. A smart onsite office that delivers a premium feel.

#brandedoffice #brandedcabin #branding #sitebranding #officebranding #cabinbranding #exteriorbranding #exteriorgraphics #exteriordesign #exteriors

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