Meet Adriaan Wijsveld – architectural signage and wayfinding expert

 

In the latest of our ‘meet the team’ blogs, we focus on Adriaan Wijsveld, who works on developing and implementing our architectural signage and wayfinding services. If you’d like to find out more, please get in touch with Adriaan directly at [email protected]

Adriaan has worked at Reade Signs since 2015, focusing on delivering architectural, design-led wayfinding and bespoke projects. His expertise lies in finding the most practical solutions to often complex projects and providing specialist consultancy to clients – sharing his knowledge of material specification, wayfinding and fabrication.

Adriaan studied graphic design, sign writing, heraldic design and calligraphy. Before joining Reade Signs, he ran a design studio and developed works in the public and corporate sector on many bespoke architectural projects. He also worked for Transport for London, designing and specifying station wayfinding, as well as many projects in town centres, parks, rivers, open spaces, wetland parks, bus stations, coach stations, schools, colleges and universities.

One of his favourite materials to work with is vitreous enamel, which is produced using a century-old technique and often seen in London streets and underground signage. Vitreous enamel is both beautiful and stands the test of time. Adriaan once even met The Queen at Jubilee Gardens when showcasing enamel work.

Since joining Reade Signs, Adriaan has collaborated with many branding agencies to bring their designs to life, as well as interpretation for town centres, wayfinding projects and working at heights. Certainly not one to shy away from a challenge or a quirky brief, Adriaan recently led a project along the Bridgewater Canal. This included vitreous enamel monoliths and involved installing concrete interpretation benches in collaboration with a barge shipping company to transport them along the canal!

‘Our scope of work has expanded dramatically in last five years and I enjoy the variety of manufacturing processes. The beauty is that because we have lots of knowledge, we can take a brief and explain and develop it. We don’t just do what we’re told, we use our experience of working with different substrates. I particularly enjoy interpretation projects for historical sites.’

In his spare time, Adriaan takes part in water sports, including windsurfing and paddle boarding. He also enjoys walking by the sea with his dog and nature photography.

You can get in touch with Adriaan at [email protected], give him a call on 01252 336000 or 07471 355578.

V&A Museum wayfinding signage wins prestigious award

V&A testimonial

 

We’re delighted that SEGD, the Society for Experiential Graphic Design, has awarded the V&A Museum’s wayfinding scheme their 2020 Honor Award.

This was such a special project for us. We worked in collaboration with designers dn&co and wayfinding specialists AllPointsWest to produce a system that was discreet enough not to trump the museum’s amazing collection but also visible, clear and easy to use by visitors.

The V&A is the world’s leading museum of art and design, with a permanent collection of over 2.3 million objects. The building exterior and interior are both Grade 1* listed. Being in the public domain, the signage solution had to be robust enough to deal with the high footfall but sensitive to the aesthetics of the building and its collection. In all, over the 12 miles of corridors and 145 galleries, we installed 400 directional signs.

Philippa Simpson, Director of Design, Estate and FuturePlan at the V&A found our expertise in sourcing materials particularly useful and this attention to detail was focused on by SEGD, highlighting the use of dyed black tulipwood that harmonises with its surroundings but is practical and solid.

One SEGD jury member commented: “So simple, yet you can see the thought and attention to detail. Beautiful juxtaposition yet amazingly seamless.”

It’s great to get such recognition for a project that was so important to us, especially as since we worked with the V&A, wayfinding has taken on a new role in helping visitors to large establishments to social distance to help the spread of COVID-19.

Find out more about our architectural and wayfinding work here.

Meet Ed Hayden, Business Development Manager

Ed Hayden

Ed HaydenEd Hayden is one of our Business Development Managers here at Reade Signs. He’s been with us for five (slightly unusual) months so we thought we’d catch up with him.

Ed is responsible for the construction team and it’s his job to build and maintain great relationships with our customers so that we understand what you need, and you get to know how just much we can offer.

Ed came to us with a BA in Business Management and ten years’ in the industry under his belt and is especially focused on client liaison and product development, both of which help with problem solving – one of the key skills that helped us choose Ed. The rest of our team are already relying on him for his knowledge of the supply chain and for his great relationships with clients. So far, he has worked with some of our high-profile house-building clients; Crest, Berkeley Homes, St George, St James and Thakeham. See our Property Brochure to find out more on this market sector.

Ed says, ‘It’s been a strange few months but I’m really pleased I was able to help the team during lockdown and I managed to drive sales even then. There’s a real team spirit at Reade and I feel like I’m a big part of that already.’

Outside of work, Ed enjoys countryside walks with the family, watching football and rugby and he likes to turn his hand at a bit of cooking and DIY.

You can get in touch with Ed at [email protected] or give him a call on 01252 336000 or
07471 518028.

How can museums encourage social distancing to help prevent the spread of COVID-19?

Social distancing signs museums

As museums and heritage sites begin to open in the next few weeks, they’ll be keen to ensure both employees and visitors support social distancing measures as well as promote hygiene. The trick will be to protect against the further spread of coronavirus, while ensuring all visits are a fun and enjoyable experience. 

Being COVID-secure will include minimising face-to-face contact by selling pre-booked tickets, spaced queues and designated entry and exit points. Screens and sanitation stations will also protect staff and visitors at information points as well as in museum shops and refreshment areas. 

We already work with museums and heritage sites to provide wayfinding signage and our experts have a good understanding of the needs of visitors and staff in sometimes complex buildings. Points of focus will be: safe entry and exit, social distancing around exhibits, maintaining one-way flow, limiting numbers of people in lifts and keeping refreshment areas safe. 

If you’re not sure where to get started, you can find out more about our services on our dedicated social distancing and signage for museums website page. We’ve also created a brochure for museums with some simple options. However, we are able to create any design, size or format to meet the needs of your museum’s brand.

Here are some signage and graphics options you may need to consider:

  • Social distancing floor graphics, posters and wall graphics
  • Perspex shields for ticket offices
  • Barriers
  • Clear one-way directional signage
  • Signs for closed off areas
  • Lift notices
  • Hand sanitising stations
  • Museum cafe and shop signage
  • Internal and external signage about COVID-19 and safety
  • Bespoke signage requirements.
If you’d like to find out more, please visit our social distancing graphics and signage for museums page, call us on 01252 336 000 or email [email protected]

How can schools encourage social distancing to help prevent the spread of COVID-19?

Social distancing signage and graphics for schools

As schools tentatively look to return to face-to-face teaching for some school years, headteachers will be keen to ensure their school supports social distancing and promotes cleanliness to protect pupils and teachers from the spread of coronavirus.

We already work with schools, colleges and universities and we’ve been in regular conversation with them about signage and graphics requirements. Points of concern include: ensuring safe drop-off and pick-up for parents and children, social distancing in classrooms, limiting access to library books, maintaining one-way traffic in corridors and staircases, protecting reception staff, and making breaks and lunchtimes safe. 

If you’re not sure where to get started, you can find out more about our services on our dedicated social distancing and signage for schools website page. We’ve also created a brochure for schools with some simple and child-friendly options. However, we are able to create any design, size or format to meet the needs of your school or to match your school colours.

Here are some signage and graphics options you may need to consider:

  • Signage to encourage safe drop-off and pick-up
  • Social distancing floor graphics
  • Posters to encourage social distancing and cleanliness
  • Social distancing wall graphics
  • Warning floor tape or directional arrows
  • Directional signage for stairs and corridors
  • Canteen signage
  • School library signage 
  • Hand sanitiser stations
  • Perspex shields for school reception
  • Internal and external signage about COVID-19 and safety
  • Bespoke signage requirements.
If you’d like to find out more, please visit our social distancing graphics and signage for schools page, call us on 01252 336 000 or email [email protected]

Social distancing graphics and signage to protect employees and customers from COVID-19

Printing signage

The Government looks set to recommend floor signage, one-way flow routes and desk screens in the workplace to support social distancing when the lockdown starts to be relaxed. 

We’re already working with property clients and public facilities to supply on-site social distancing graphics and signage. Social distancing for marketing suites will be another important area of focus as the property market starts to open up again. We’re reviewing requirements, such as: social distancing signage, directional and queuing signage, perspex screens, furniture and adaptations to layout, and installing hand sanitiser stations inside and out.   

Our team is supporting clients with standard and branded social distancing graphics and signage, including:

  • Social distancing floor graphics
  • Social distancing posters
  • Social distancing wall graphics
  • Perspex shields
  • Building site social distancing signage
  • Directional signage
  • Internal and external signage about COVID-19 and safety
  • Marketing suite social distancing graphics
  • Bespoke signage requirements.

If you’d like to find out more, please visit our Social Distancing Graphics page, call us on 01252 336 000 or email [email protected]

Signage and hoarding maintenance: how to care for your brand during lockdown

Development Hoarding

What happens if your hoarding, signage or flags have been damaged in some way and you just haven’t seen them?

As part of our regular work, we ensure that clients’ signage is always in tip-top shape and looking great – not just when we install, but over the long-term too. Even if your site or new development is currently closed, people out taking their daily exercise or shopping and key workers, will still be seeing your brand every day so it’s important to maintain the quality of your marketing. 

Site hoarding is most at risk of damage due to its positioning between a building site and sometimes busy roads. Other signage like banners and flags, which have a three-month life-cycle, can also be subject to wear and tear, weather damage, or vandalism.

To help our clients, we’re offering a ‘check and correct’ maintenance service. We’ll assess the condition of your hoarding and signage from the roadside and provide photographs for you. If needed, we can then quote for cleaning, repair or replacement, which will be carried out within social distancing guidelines.

If you’d like to find out more, please get in touch with James Herbst on 07471 227 980 or Ed Hayden on 07471 518028 or email [email protected]

Competition: win some delicious chocolate!

Chocolate sweets

We all know chocolate can bring happiness so we thought, with everything that’s going on right now, it’s time to sprinkle some positivity this Easter.

We’re giving away £40 worth of delicious chocolate from Hotel Chocolat to the winner of our prize draw and Hotel Chocolat vouchers worth £10 each to two runners-up. We’ve hidden a selection of Easter images on the Reade Signs website www.readesigns.com.

All you have to do is count up how many of each character you can find and email [email protected] to let us know what you found e.g. three bunnies, two eggs and one chick! 

All entries need to be submitted by email before 5pm on Thursday 30th April. Winners will be chosen randomly from all the correct answers. 

There are three different characters to be found across our website, an example of each is below (these don’t count in the final total).

Happy Easter and good luck!

Easter chick
Easter with Reade Signs
Easter Bunny

Terms and Conditions:
The winners will be randomly selected from all the entries and notified the week after the closing date. Reade Signs will contact you directly if you have won and will publicly announce the winner on the same date. The prizes will be sent to the winner via post after the winners have been announced.

Only one entry per individual. If you submit multiple entries, only your first entry will be considered. Prizes are non-transferrable and there is no cash alternative.

Reade Signs will treat your contact details with utmost care and will never share it with third parties. If you enter this competition, you will be notified by email of the winning entry. Any data you provide when entering this competition will not be kept.

Submitting an entry constitutes your full and unconditional agreement to and acceptance of these terms and conditions, which shall be final and binding on all matters relating to the competition.

The competition is open to UK residents only.

Staying safe

Reade Abseil Staying Safe
Reade Abseil Staying Safe

Back in 1980 when Andy Reade founded Reade Signs, there wasn’t much in the way of health and safety. It’s something that’s hard to imagine today, particularly in the current climate of social distancing and stringent safety measures to protect people from the coronavirus.

However, with the ‘80s way behind us, safety compliance is one area of our business that we’ve been fanatical about for a long time now. We strive to find solutions that enable our production, installation and office staff to operate safely and observe strict regulations. A key aspect of our pledge to provide the highest quality of service is our approach to health and safety, whether we’re on a building site, in a live public environment or in our factory. And we take regular advice from our own health and safety consultant who also runs workshops and briefings with our team.

Training and accreditation are so important to being professional and maintaining high standards at every stage of the design, manufacture and installation process. We make sure our team keep up to date with their safety training certification (IPAF, PASMA, IRATA), we use experienced personal and we undertake accreditation relevant to our industry. To ensure we can operate at a high level, we also regularly upgrade our technology.

Working at height is obviously a major area of focus for safe installation of signage. We use a variety of equipment, including advanced guard-rail mobile towers, pre-erected tube and clip scaffold, cherry pickers, and rope access with dedicated abseil teams. All our crews are trained to use this high-level access equipment.

The choice of equipment depends on site accessibility and what we’re working over. At the One Blackfriars development in London, there was no way to gain mechanical access to install giant promotional vinyls, so we used our skilled abseil team to install them on the 33rd floor – making it visible across the entire South Bank. We’ve seen increasing use of rope access on large residential and commercial properties because it means we can install graphics to windows at a very high level, providing highly effective advertising.

Wind conditions are also an incredibly important factor at height and installation is often very weather dependent; we always have a keen eye on the weather forecast and installation can often be tricky in the winter months. 

What we’re working above also dictates the type of access equipment we select, for example if there’s a public walkway below. Keeping installers safe is a crucial consideration, but we also need to meticulously consider public safety. We’re often working in ‘live’ environments, for example, we installed signage over the main entrance of Kingston University when students were still coming and going to lectures. Road closures are often required, so we have an in-house Chapter 8 specialist who provides our traffic management facility.

However, the work to ensure safe installation at any level starts way before the actual installation day. Every project requires detailed set-up and planning. Risk and method statement procedures must be outlined. And a structural engineer designs all supporting structures to ensure wind loadings have been considered.

We’re also always on the lookout for new ways of working that can improve health and safety, for example we’re following advances in drone surveys, which can drive down the cost of surveying especially at height.

Follow this link to find out more about Reade Sign’s safety accreditationsIf you have a project you’d like to discuss with us, or would like some social distancing floor or wall graphics, please get in touch via [email protected] or call us on 01252 336 000.

Motiv8 project testimonial

Supersonic

Here Sally Ottewell, Gym and Spa Consultant at motiv8 explains how Reade Signs worked with Supersonic Fitness – a state-of-the-art fitness centre in York. This included funky aluminium signage for a moss wall, motivational cinema light boxes, reception and external signage to help translate the lifestyle brand across the venue. Reade Signs has also worked with Motiv8 at CYC:D, a modern, stylish and inspiring boutique fitness studio in Surrey.

If you’d like to know more about our range of services, please get in touch on 01252 336 000 or email [email protected]

 

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