Here East is a new campus on the site of the Queen Elizabeth Olympic Park in East London, home to innovative tech companies, entrepreneurial start-ups and creative thinkers.
We worked closely with designers DN&Co to bring their striking wayfinding concept to life across the vast (1,200,000 sq ft) estate.
The large graphics were produced on self-coloured matt orange vinyl and applied by our expert install teams to a multitude of surfaces including the floor.
A simple bold highly unified and functional system integrated into the culture of the building’s users, this identifies a unique way for new visitors to learn about the various electronic symbols used to navigate the building.
I applaud the use of electronic circuit language to not only lead through the building but to also teach about various electronic symbols. Its bold single-color simplicity is visually captivating with quirky and sweet moments throughout.