Here East is a new campus on the site of the Queen Elizabeth Olympic Park in east London, home to innovative tech companies, entrepreneurial start-ups and creative thinkers.
We worked closely with designers DN&Co to bring their striking wayfinding concept to life across the vast (1,200,000 sq ft) estate.
The large graphics were produced on self-coloured matt orange vinyl and applied by our expert install teams to a multitude of surfaces including the floor.
“A simple bold highly unified and functional system integrated into the culture of the building’s users, this identifies a unique way for new visitors to learn about the various electronic symbols used to navigate the building.”
“I applaud the use of electronic circuit language to not only lead through the building but to also teach about various electronic symbols. Its bold single-color simplicity is visually captivating with quirky and sweet moments throughout.”