David Gerrard recently participated in the Sign Design Society’s trip to Amsterdam which was organised for the Sign Design Society by Sander Baumann from leading wayfinding designers “Designworkplan” in Amsterdam who have implemented innovative wayfinding schemes around the world.
A number of noteable signage projects were visited by the group who were a mix of design professionals and suppliers from the UK and Holland. The day included a visit to the University of Amsterdam’s Special Collections Museum where they were shown iconic book designs and some of the first maps produced in Holland. The group also visited the headquarters of the BNO (Association of Dutch Designers) and listened to informative talks from Sander and some of his associates from the Dutch design fraternity.
It proved to be a great day and a fascinating insight into the art of wayfinding.