How to Design Memorable Signage and Attract Retail Customers

signage design

Business owners often neglect the importance of signage designs. Designing memorable signage is essential to attract the attention of prospective customers. One of the key purposes of signage is to draw the customers’ attention towards the product or service the business offers. Hence, if signage is hanging outside your business, it must serve its purpose well. The passers by must be immediately drawn towards the signage, and the design should provoke them to at least enter the store, if not make an impulse purchase decision.

Getting noticed is a major objective for every local business in particular, especially with the declining footfall in many high streets throughout the UK. Signage design is one string in the bow in the fight for customer attention.

3 Tips to Create Attractive and Memorable Signage

Use the Right set of Colours

Choice of colours plays a major role in magically transforming signage designs. An expert sign designer can generally advise on use of colours. For instance, bright colours like red, orange and yellow can be easily spotted and make the signage look bright. Pay heed to the psychology of colours. Consult with the designers and select a palette of colours that people will take to positively.

Simple and Readable Designs

Don’t crowd the signage design. It is a message that you want to convey. Keep the design simple so that it instantly reaches the target audience. Overly complex designs may not be easily read. Simple designs are easy to read, and everyone digest the information presented more easily. This clear and consistent communication can help a retail business gain more prospective customers. Also, good quality lighting for signage can ensure visibility around the clock. This will help attract the customers’ attention even from a distance and at night.

Large and Attractive Fonts

The message you want to convey must be written in big and bold fonts. Otherwise, the purpose of the design remains unfulfilled. Make sure that you use a bigger font size and one that is easy to decipher. The aim is to make the signage visible and readable from a distance, as well as up close. Avoid using flowery and designer font styles where possible. This might not be useful if you want to get your message conveyed at a glance.

Reade Signs specialises in delivering the best quality signage designs that can be used effectively for business purposes. To know more, check our website.

Our fitters are more than just ‘fit for purpose’

At Reade Signs, we’re particularly proud of the high standard of work produced by our expert team of fitters. 

The quality of installation our fitters achieve is no mistake, as we are committed to investing significantly in this vital area of our business. Our fitters are trained in working at height and manual lifting, writing risk and method statements, CAT scanning and more. Each team of two has a qualified SMSTS lead fitter, which offers a further level of safety. We are committed to ensuring fair pay through offering at least the real living wage, all of which ensures our fitters stay with us for a long time. 

With up to twenty teams of fitters out on the road on a given day, we are very passionate about ensuring our fitters are highly trained, motivated and professional at all times. Some of the teams we work with are sub-contracted, all of whom have signed up to our working practices and high standards of work and customer service. 

We also ensure our modern vans are kitted out to a high specification to ensure safe transportation for our fitters and signage. 

All of us at Reade Signs understand that the design and production of signage isn’t the end of the journey, and that it’s absolutely vital that signs are correctly installed, by only the most qualified and competent professionals. 

Some of the ways in which our fitters ensure the highest quality installation process are below: 

  • Working to structural calculations to ensure the footings for signage are as specified by structural design engineers  
  • All of our hoarding panels are fitted using fixing templates and fixings as specified by structural design engineers 
  • Window graphics: consideration is taken on expansion in heat to ensure windows don’t crack; they never cut into rubber seals or on glass

We offer fully maintained solutions for permanent signage, including cleaning, checking for wear and tear and with electrical signs, performing regular testing and maintenance   

We believe the importance we place on our fitters and investments we make in them and their development is what sets us apart from our competitors, which enables us to offer the complete signage solution to our valued clients, wherever in the country they may be. 


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