Meet Adriaan Wijsveld – architectural signage and wayfinding expert


In the latest of our ‘meet the team’ blogs, we focus on Adriaan Wijsveld, who works on developing and implementing our architectural signage and wayfinding services. If you’d like to find out more, please get in touch with Adriaan directly at [email protected]

Adriaan has worked at Reade Signs since 2015, focusing on delivering architectural, design-led wayfinding and bespoke projects. His expertise lies in finding the most practical solutions to often complex projects and providing specialist consultancy to clients – sharing his knowledge of material specification, wayfinding and fabrication.

Adriaan studied graphic design, sign writing, heraldic design and calligraphy. Before joining Reade Signs, he ran a design studio and developed works in the public and corporate sector on many bespoke architectural projects. He also worked for Transport for London, designing and specifying station wayfinding, as well as many projects in town centres, parks, rivers, open spaces, wetland parks, bus stations, coach stations, schools, colleges and universities.

One of his favourite materials to work with is vitreous enamel, which is produced using a century-old technique and often seen in London streets and underground signage. Vitreous enamel is both beautiful and stands the test of time. Adriaan once even met The Queen at Jubilee Gardens when showcasing enamel work.

Since joining Reade Signs, Adriaan has collaborated with many branding agencies to bring their designs to life, as well as interpretation for town centres, wayfinding projects and working at heights. Certainly not one to shy away from a challenge or a quirky brief, Adriaan recently led a project along the Bridgewater Canal. This included vitreous enamel monoliths and involved installing concrete interpretation benches in collaboration with a barge shipping company to transport them along the canal!

‘Our scope of work has expanded dramatically in last five years and I enjoy the variety of manufacturing processes. The beauty is that because we have lots of knowledge, we can take a brief and explain and develop it. We don’t just do what we’re told, we use our experience of working with different substrates. I particularly enjoy interpretation projects for historical sites.’

In his spare time, Adriaan takes part in water sports, including windsurfing and paddle boarding. He also enjoys walking by the sea with his dog and nature photography.

You can get in touch with Adriaan at [email protected], give him a call on 01252 336000 or 07471 355578.

V&A Museum wayfinding signage wins prestigious award

V&A testimonial


We’re delighted that SEGD, the Society for Experiential Graphic Design, has awarded the V&A Museum’s wayfinding scheme their 2020 Honor Award.

This was such a special project for us. We worked in collaboration with designers dn&co and wayfinding specialists AllPointsWest to produce a system that was discreet enough not to trump the museum’s amazing collection but also visible, clear and easy to use by visitors.

The V&A is the world’s leading museum of art and design, with a permanent collection of over 2.3 million objects. The building exterior and interior are both Grade 1* listed. Being in the public domain, the signage solution had to be robust enough to deal with the high footfall but sensitive to the aesthetics of the building and its collection. In all, over the 12 miles of corridors and 145 galleries, we installed 400 directional signs.

Philippa Simpson, Director of Design, Estate and FuturePlan at the V&A found our expertise in sourcing materials particularly useful and this attention to detail was focused on by SEGD, highlighting the use of dyed black tulipwood that harmonises with its surroundings but is practical and solid.

One SEGD jury member commented: “So simple, yet you can see the thought and attention to detail. Beautiful juxtaposition yet amazingly seamless.”

It’s great to get such recognition for a project that was so important to us, especially as since we worked with the V&A, wayfinding has taken on a new role in helping visitors to large establishments to social distance to help the spread of COVID-19.

Find out more about our architectural and wayfinding work here.


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