Signage and hoarding maintenance: how to care for your brand during lockdown

Development Hoarding

What happens if your hoarding, signage or flags have been damaged in some way and you just haven’t seen them?

As part of our regular work, we ensure that clients’ signage is always in tip-top shape and looking great – not just when we install, but over the long-term too. Even if your site or new development is currently closed, people out taking their daily exercise or shopping and key workers, will still be seeing your brand every day so it’s important to maintain the quality of your marketing. 

Site hoarding is most at risk of damage due to its positioning between a building site and sometimes busy roads. Other signage like banners and flags, which have a three-month life-cycle, can also be subject to wear and tear, weather damage, or vandalism.

To help our clients, we’re offering a ‘check and correct’ maintenance service. We’ll assess the condition of your hoarding and signage from the roadside and provide photographs for you. If needed, we can then quote for cleaning, repair or replacement, which will be carried out within social distancing guidelines.

If you’d like to find out more, please get in touch with James Herbst on 07471 227 980 or Ed Hayden on 07471 518028 or email [email protected]

Competition: win some delicious chocolate!

Chocolate sweets

We all know chocolate can bring happiness so we thought, with everything that’s going on right now, it’s time to sprinkle some positivity this Easter.

We’re giving away £40 worth of delicious chocolate from Hotel Chocolat to the winner of our prize draw and Hotel Chocolat vouchers worth £10 each to two runners-up. We’ve hidden a selection of Easter images on the Reade Signs website www.readesigns.com.

All you have to do is count up how many of each character you can find and email [email protected] to let us know what you found e.g. three bunnies, two eggs and one chick! 

All entries need to be submitted by email before 5pm on Thursday 30th April. Winners will be chosen randomly from all the correct answers. 

There are three different characters to be found across our website, an example of each is below (these don’t count in the final total).

Happy Easter and good luck!

Easter chick
Easter with Reade Signs
Easter Bunny

Terms and Conditions:
The winners will be randomly selected from all the entries and notified the week after the closing date. Reade Signs will contact you directly if you have won and will publicly announce the winner on the same date. The prizes will be sent to the winner via post after the winners have been announced.

Only one entry per individual. If you submit multiple entries, only your first entry will be considered. Prizes are non-transferrable and there is no cash alternative.

Reade Signs will treat your contact details with utmost care and will never share it with third parties. If you enter this competition, you will be notified by email of the winning entry. Any data you provide when entering this competition will not be kept.

Submitting an entry constitutes your full and unconditional agreement to and acceptance of these terms and conditions, which shall be final and binding on all matters relating to the competition.

The competition is open to UK residents only.

Staying safe

Reade Abseil Staying Safe
Reade Abseil Staying Safe

Back in 1980 when Andy Reade founded Reade Signs, there wasn’t much in the way of health and safety. It’s something that’s hard to imagine today, particularly in the current climate of social distancing and stringent safety measures to protect people from the coronavirus.

However, with the ‘80s way behind us, safety compliance is one area of our business that we’ve been fanatical about for a long time now. We strive to find solutions that enable our production, installation and office staff to operate safely and observe strict regulations. A key aspect of our pledge to provide the highest quality of service is our approach to health and safety, whether we’re on a building site, in a live public environment or in our factory. And we take regular advice from our own health and safety consultant who also runs workshops and briefings with our team.

Training and accreditation are so important to being professional and maintaining high standards at every stage of the design, manufacture and installation process. We make sure our team keep up to date with their safety training certification (IPAF, PASMA, IRATA), we use experienced personal and we undertake accreditation relevant to our industry. To ensure we can operate at a high level, we also regularly upgrade our technology.

Working at height is obviously a major area of focus for safe installation of signage. We use a variety of equipment, including advanced guard-rail mobile towers, pre-erected tube and clip scaffold, cherry pickers, and rope access with dedicated abseil teams. All our crews are trained to use this high-level access equipment.

The choice of equipment depends on site accessibility and what we’re working over. At the One Blackfriars development in London, there was no way to gain mechanical access to install giant promotional vinyls, so we used our skilled abseil team to install them on the 33rd floor – making it visible across the entire South Bank. We’ve seen increasing use of rope access on large residential and commercial properties because it means we can install graphics to windows at a very high level, providing highly effective advertising.

Wind conditions are also an incredibly important factor at height and installation is often very weather dependent; we always have a keen eye on the weather forecast and installation can often be tricky in the winter months. 

What we’re working above also dictates the type of access equipment we select, for example if there’s a public walkway below. Keeping installers safe is a crucial consideration, but we also need to meticulously consider public safety. We’re often working in ‘live’ environments, for example, we installed signage over the main entrance of Kingston University when students were still coming and going to lectures. Road closures are often required, so we have an in-house Chapter 8 specialist who provides our traffic management facility.

However, the work to ensure safe installation at any level starts way before the actual installation day. Every project requires detailed set-up and planning. Risk and method statement procedures must be outlined. And a structural engineer designs all supporting structures to ensure wind loadings have been considered.

We’re also always on the lookout for new ways of working that can improve health and safety, for example we’re following advances in drone surveys, which can drive down the cost of surveying especially at height.

Follow this link to find out more about Reade Sign’s safety accreditationsIf you have a project you’d like to discuss with us, or would like some social distancing floor or wall graphics, please get in touch via [email protected] or call us on 01252 336 000.

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