Which hoarding is best for your housing development?

Which hoarding is best for your housing development

Hoarding is a temporary structure installed around the perimeter of a construction site for the safety and security of the site, construction workers and members of the public. It’s also a highly cost-effective advertising space to showcase a housing or commercial development, communicate the brand and attract sales.

For advertising hoarding, we recommend cladding the base ply hoarding panels with either digitally printed Aluminium Composite Material (ACM) or a direct vinyl wrap to the ply*. Both options will carry your message and images in high resolution full colour digital print and images can even be illuminated. We recommend headers and kickers be added to give a neat finish and again these will allow for lighting to be fitted beneath the header, which will provide a wash of light to illuminate the entire hoarding at night. They suit both short and long-term use and are easy to install, strong and secure.

Which material is best for my hoarding project?

ACM sheets – also commonly known by the brand Dibond, ACM is secured onto plywood. It’s made from two thin coil-coated aluminium sheets bonded to a non-aluminium core (polyethylene or foam). Printed ACM can be applied straight onto hoardings.

It’s a superb material for hoarding because it flexes and is very durable, offers sound reduction and is fireproof. The overall affect is a streamlined, professional look and feel. Individual panels can also be easily updated and replaced and is less expensive than vinyl wrapped ply.

Vinyl wrapped ply hoarding panels – comes with different effects and can be laminated or wrap sealed. Vinyl wrapped hoarding is popular with luxury, high-end building developments. This type of hoarding gives a very high quality of finish.

Site hoarding lasts for about three years, although it can be updated and refreshed at any point during the build. For extra longevity, hoarding can be coated with anti-graffiti laminate.

Our team takes a consultative approach and can provide advice on the best option for your development, based on the brand, location, site life-cycle and expected frequency of message changes. Find out more about building site hoarding. If you’d like to discuss a project, please give us a call on 01252 336 000.

*Vinyl wrap to ply requires a specific grade of ply, please ask for further details.

From apprentice to award-winner: celebrating young talent in the UK sign industry

Last week I made my way to Leicester with my colleague Marc Kisko to attend the British Sign Awards 2018. The awards celebrate some truly remarkable achievements that demonstrate the wealth of skills and creativity that make the British sign industry world class. Marc, who is 22 and has been with Reade Signs for four years, was shortlisted for the Young Sign Maker of the Year category. And I’m absolutely thrilled that he won the award!

From the outset, Marc has shown dedication; he completed his apprenticeship in 12 months – instead of the usual 18 – and demonstrated real development and problem-solving skills ever since. This approach has continued throughout Marc’s time at Reade Signs. It is his attitude that really drives him forward. Marc is a naturally quiet and reserved person, so it’s understandable that coming in to join an established team might be daunting. However, Marc has really demonstrated a thirst for knowledge, a drive for personal development and he works brilliantly as part of our team.

Marc has continued to learn and recently trained to use our state-of-the-art EFI Vutek LX3 Pro printer. Amira Bouchiba from CMYUK, who trained Marc told us: “Marc has been what I would call ‘the perfect student’… although he was not my only trainee, Marc stood out.”

Since qualifying, he’s really made this his mission and pushed himself ahead. This epitomises the drive and flexibility that has been at the core of the growth of Reade Signs and our founder, Andy Reade’s philosophy since he started his career as an apprentice sign writer.

Marc recently met MP, Leo Docherty, who visited us to learn more about Reade Signs and how we develop apprentices. Marc’s younger brother Kyle has also completed his Sign Makers apprenticeship with us, and our Assistant Account Manager, Jerome True has recently finished his Business Administration apprenticeship.

I’ve been thrilled by the rapid progress made by Marc. He’s just got his head down and got on with it. He is very conscientious and a pleasure to work with. Congratulations from all of us at Reade Signs!

“The Young Signmaker of the Year award is designed to highlight how vital training and apprenticeships are to the sign industry. Young people are the future of the industry and unless we provide them with the right training, the industry will struggle in the years to come. This year, we had a record entry for the award, demonstrating that enlightened companies continue to invest in young people, but it is essential that more sign businesses follow their lead. Our congratulations to Marc and to Reade Signs for showing the way.”
David Catanach, BSGA Director.

A guide to cost-effective advertising hoarding for new developments

Building site hoarding is essential to keep both construction site workers and members of the public safe. It’s also one of the most cost-effective advertising spaces for your new housing development and vital to drive marketing suite visits, enquiries and build a database of interest pre-launch.

If you are responsible for marketing, you’ll no doubt be looking across multiple channels at the most cost-effective ways to raise awareness of your new development. Advertising hoarding panels are a superb communications channel since they are exceptionally good value. A 48-sheet advertising billboard is likely to cost over £1,000 for a month’s advertising spot. Whereas, the equivalent hoarding in square metres will cost around half that price. When you consider that hoarding could be in place for 12 months or more, the comparable savings are easily more than £10,000!

Additionally, you can also refresh your hoarding panels in that time and adapt messaging based on interest and sales, or even advertise other developments and still make significant savings.

Making the most of your hoarding space

One of the key elements to get right is a professional site survey as this ensures messages work across numerous panels, which may have to be professionally installed at a gradient or around street furniture.

To maximise advertising hoarding and build awareness, make sure your design keeps to the development’s brand and incorporates bold colours, striking graphics and photography. Keep your hoarding design simple; you can say so much with a visual. Consider the best places for your messaging, taking into account the sizing of text for pedestrians and passing traffic. As a rule-of-thumb, one great image, a short headline of five to seven words, a call to action and your logo is ideal.

Find out more about building site hoarding on this dedicated page. If you’d like to discuss a project, please give us a call on 01252 336 000.