Reade Signs pull off a tight turnaround for a world BMX champion

It always feels good to get involved in a new and positive development that could transform a town and its inhabitants, and our work at Bordon’s new skate park allowed us to do just that.

We may have even played a small part to inspire a new generation of Olympic champions by helping to promote this fantastic new facility for young people, built on the site of a former Army barracks.

Whitehill and Bordon Regeneration Company commissioned Reade Signs to design, manufacture and install 200 metres of hoarding for Prince Philip Park at Budd’s Lane, for its official opening by the Mayor, Councillor Colin Leech and Team GB Olympian, World and European BMX champion Liam Philips.

Whitehill and Bordon Regeneration Company commissioned Reade Signs to design, manufacture and install 200 metres of hoarding

The development is part of a plan to transform Whitehill and Bordon with a new town centre, leisure facilities and 2,400 sustainable homes.

As is often the case, we had very little notice for the job but, as usual, we delivered on time.

We were briefed to design the hoarding using specific logos, CGI’s, strap lines and pictures. We also wanted to make this hoarding really stand out and make it look a bit different from the others already in and around Bordon as part of the town’s redevelopment.

We were briefed to design the hoarding using specific logos, CGI’s, strap lines and pictures

This meant a real joint effort by everyone at Reade to get the job done on time: studio, project managers and even our MD got together to come up with ideas in the short timeframe we had.

standard ACM hoarding with 19 mm Foamex printed logos and pictures

We decided to combine the standard ACM hoarding with 19 mm Foamex printed logos and pictures, making them all stand off and, in some cases, above the hoarding to give it the right feel.

standard ACM hoarding with 19 mm Foamex printed logos and pictures

With a launch date now only 5 days away, we had many of our fitting crews on site for long hours to make sure the project was completed in time, but at the end of July, we were pleased that everything was in place and looked great for Liam’s visit, which drew hundreds of locals to the park’s opening ceremony.

hundreds of locals to the park’s opening ceremony

Reade Signs are looking forward to producing a further 200 metres of hoarding for the next stage of Whitehill and Bordon Regeneration’s development in the coming months.

If you’d like to know more about how Reade Signs can help you promote an event or a new public facility then please contact us at Reade Signs or call 01252 336000.

An overnight sensation for Gravesend

When the good people of Gravesend went about their business one morning they were met with a surprise – five way-finding monolith signs had sprung up across the town “overnight”. But who was responsible? A team of Reade Signs fitters, going the extra mile to give our clients exactly what they want.

Municipal signs pointing to the post office or the park can just be functional or they can add something to the environment. At Reade Signs we always enjoy working with local authorities who want to make public spaces more attractive while providing a public wayfinding service.

Gravesham Borough Council asked Reade Signs for a series of monolith signs, which feature historic images and inform the public about Gravesend’s rich historic connection with the Thames.

five way-finding monolith signs

The council wanted the monoliths to be put in place with as little fuss or disruption as possible in the run-up to last Christmas. So, rather than spend weeks fencing off pedestrian areas one at a time to install the concrete foundations and signage, we did all the groundwork first, setting a custom ground cage and frame into concrete foundations at the various locations around the town. We then fitted a temporary cover plate over each one so that pedestrians could safely walk over them.

Our fitting team installed all the monoliths in one day, simply “plugging in” and bolting them down into the waiting sockets so they seemed to appear overnight to the public.

five way-finding monolith signs

Senior project manager Howard Beckman said: “The signs look really great and we’ve had some good feedback. They will last a long time as well as they’re powder coated and use stainless steel fittings.”

Not only did the plan add to the wow factor but it cut down inconvenience to the public and saved the council money by avoiding the need for expensive route closure licences.

We also refurbished the town’s existing 11 tourist finger-posts and added seven more with a modern sign system incorporating a beautiful finial on the top of each one in the shape of a Thames barge.

tourist finger-posts

The council commissioned the unique sculpture and we then developed several prototypes for a custom mounting point and corresponding base plate for all of the signs, coming up with a design that allowed the two parts to come together seamlessly.

tourist finger-posts

If you’d like more information or advice about how we can help enhance your local environment then please contact us, email [email protected] or ring 01252 336000.

Broadgate Quarter: Refurbishing in the heart of London

Reade Signs were asked by London-based branding firm Socrates Communications to work with them on the rebranding of Broadgate Quarter – a landmark building in the heart of London’s newly fashionable East End.

The 10-storey office block was undergoing a major refurbishment so we were expecting some artistic, innovative and technical challenges within a tight timeframe – and that’s exactly what we got.

The brief

We were given a comprehensive brief:

 

  • Remove the original stainless steel letters from a marble wall and clean it up
  • Apply floor graphics and stunning digital wall murals
  • Apply a striking, toughened 2.9m x 1.9m painted back glass and vinyl directory.

 

Challenges

rebranding of Broadgate Quarter - a landmark building in the heart of London

Removing the old letters from the marble was difficult and left some visible holes across an area around three metres across. These all had to be filled to match the contours of the original marble.

On top of that, due to the weight of the glass, we weren’t happy just relying on the fixings to hold all of the weight in place. After a bit of careful consideration, Reade’s Installation Manager and his team used their technical background and experience to excellent effect with a bit of on-the-spot problem solving. Their solution was to design steel bars across the fixing holes to counterbalance the weight of the glass.

design steel bars across the fixing holes to counterbalance the weight of the glass.

Digital Murals to a deadline

Digital Murals to a deadline

The artwork was approved by the client on the Wednesday evening of the job, leaving us just two working days to upload and prepare the artwork ready for printing. We supplied the digital mural artwork on the Thursday morning, and the first installation was done on the Monday evening.

More than 230 metres of digital wall vinyl was printed, turned around and fitted within two working days!

More than 230 metres of digital wall vinyl was printed, turned around and fitted within two working days!

But it was worth it – the walls have a striking appearance with a radical graffiti design across the building’s 8th and 9th floors – not only serving the purpose of standing out from the crowd but ultimately, selling the space.

“Reade Signs were tasked with providing exterior signage and window manifestations at 9 Appold Street as well as printing and installing wall and complex floor graphics over two floors for the building launch.

The exterior signage installation was challenging and required a fair amount of planning plus the deadline for completion of the project was extremely tight which necessitated working after hours.

Reade Signs completed the work on time, as per quote which they have done for all the projects they have undertaken for us and we would happily recommend them for similar projects”.
Bambi Montgomery – Head of Special Project, Design & Production, Socrates Communications

Reade Signs were tasked with providing exterior signage and window manifestations at 9 Appold Street as well as printing and installing wall and complex floor graphics over two floors for the building launch.

If you have an artistic challenge for us that needs completing to a deadline, contact Adriaan at Reade Signs or call 01252 336000 and let us impress you.

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