Making the maths work for a classic time-distance challenge

Update of hoarding and gantry graphics along with some new permanent internal and directional signage.

When we write about our signage work at Reade Signs, we like to throw in an example of a challenge overcome to get the job done. But one job we’ve recently finished in Derbyshire, seemed to have one challenge piled on top of another.

The fact that we’ve delivered a high quality product on time and saved a lot of money for our client says much about the dedication our teams of designers, manufacturers and installers put into every job.

Our client, Audley Retirement, runs retirement villages around the UK. They called us in because they needed a fresh new look for St Elphin’s Park in Matlock. Audley had earmarked the site for an update of its hoarding and gantry graphics along with some new permanent internal and directional signage.


Update of hoarding and gantry graphics


The first challenge we had was time; we had a very tight deadline to get the new signage in place.

The timescale was made harder by our second challenge – distance. Fortunately our extensive network of approved subcontractors across the country meant getting details from the Derbyshire site to our Aldershot factory and sending large pieces of equipment back up to the Midlands was a challenge easily overcome.

At the same time, Audley wanted to change the look of their signage to give their sales material a fresh new look, which kept our design team busy.

And if that wasn’t enough, we wanted to use as much of the original signage infrastructure as possible to save our client money. This had been erected by another company so none of our standard signage fitted and we had to survey everything to make sure it was safe before we took on responsibility for the original structures.

Update of hoarding and gantry graphics


The first thing we had to do was carry out a survey of the existing hoarding and gantries to check their suitability for the new brand and to take stock of what useable signage remained from the previous supplier.

Fortunately, we could rely on our installation team to visit the site and do a thorough survey of existing signs and new positions. They were able to send all the information and measurements back to our graphic designers at Reade HQ for assimilation into a design.

As Audley was in the process of changing the look of their marketing signage, our design team came up with something fresh and new which remained consistent with the overall brand design.

Update of hoarding and gantry graphics

This detail from the survey was then art-worked to our client’s brief for them to sign off before being produced in our factory.

Timing was important, so we used a specialist courier to get some large sections of signage up to Leeds and then to St Elphin’s Park for installation, so lots of coordination was required to meet the deadline.

The signage was installed and updated over a couple of days, transforming an old look into a fresh, attractive and eye-catching display.

Update of hoarding and gantry graphics

A good result

Our account manager for Audley, Mark Terrett was delighted with the result: “We’ve given them a really high quality, fresh look in a cost effective way and with a quick turn-around to aid their current sales drive.”

Find out more about retirement home signage: At Reade Signs we don’t let problems stand in our way. If you would like to find out how we can help you communicate your project to stakeholders and to the public, then please contact us, email us at [email protected] or ring 01252 336000.


A model solution to promote Barking Riverside development

Barking Riverside marketing suite design and installation

Reade Signs were delighted to play a key part in marketing Barking Riverside, the largest brownfield redevelopment project in the UK, to the public.

An experience suite for the community

Barking Riverside is bringing more than 10,000 new homes to east London and we were set a challenge by the developers to transform four shipping containers into a temporary ‘experience suite’ – an exhibition and conference space for the public, local schools and community groups as well as stakeholders in the development.

Barking Riverside marketing suite design and installation

The largest 3D development model in the UK

The brief specified a large video wall, seating for all ages and a private meeting room with a presentation screen.

Barking Riverside marketing suite design and installation

We were also asked to accommodate a vast, illuminated 3D printed model of the whole development. At 3.6 metres by 2.6 metres and with more than 1,000 model buildings, it’s the largest 3D printed development model in the country.

Working in shipping containers

Barking Riverside marketing suite design and installation

The simple, steel-skinned shipping containers set us the problem of what to do with all the internal wiring needed for the presentation equipment and domestic services.

We had to build special boxes into the floor and ceiling to hide them away, all within the requirement to fit out the suite as a professional but friendly place, using a bright colour palette set out in the development’s brand guidelines.

Going the extra mile

Working to a tight deadline to meet the development launch event, we fitted out the experience suite with new electrics, flooring and display areas as well as all the seating and the video wall unit. We also installed large, high-level illuminated branding signage.

Barking Riverside marketing suite design and installation

It’s fair to say the developers and designer were delighted with the result, and appreciated how we achieved everything within very precise specifications.

“…thank you for your prompt action to make it a very successful install. I really appreciate Reade going the extra mile with last minute requests made yesterday and the day before”

David Rawlins, Principal Advisor Construction Health, Safety and Environment for Barking Riverside.

Reade Signs has experience creating marketing suites for developments. If you would like to find out how we can help you communicate your project to stakeholders and to the public, then please contact us, email us at [email protected] or ring 01252 336000.

Good weather and excellent company make for a great day at Sandown Park

Good weather and excellent company made for a great day when the Reade Team and other contractors joined Berkeley Southern at their annual karting event at Sandown Park on Thursday 15th June to support the Berkeley Foundation.

The day didn’t come without its dramas, with one Reade Team participant swerving to avoid a collision ahead only to crash into the barrier at high speed. Fortunately he walked away unscathed, and was able to continue with the 3 hour long endurance race.

Needless to say the team were feeling a bit tender on Friday!

All profits raised were in aid of charity MERU, who build assistive equipment for children and young people with disabilities.

Reade Team and other contractors joined Berkeley Southern at their annual karting event at Sandown Park

Reade Team and other contractors joined Berkeley Southern at their annual karting event at Sandown Park

Reade Team and other contractors joined Berkeley Southern at their annual karting event at Sandown Park

A winning team: Reade Signs helps promote football’s National League sponsor’s new HQ

Vanarama HQ branding and signage

Reade Signs were recently signed up by the sponsor of the England National Football League to promote their new corporate headquarters.

Established in 2008, commercial vehicle leasing company Vanarama outgrew their original premises and recently moved into larger headquarters in Hemel Hempstead. They wanted to make an impact with a big refurbishment programme to let everyone know they’d arrived, so they asked Reade Signs to create the signage for their new HQ.

We recognised that the new signage had to express more than Vanarama’s branding, which they’d been successfully promoting through their sponsorship of the English National Football League. They wanted to publicise their new headquarters.

Our brief was to turn a tired, unattractive and unwelcoming building into a bright new office headquarters that would feel welcoming not only to customers but to staff and suppliers too.

Vanarama HQ branding and signage

We had an immediate rapport with our client because we shared a common passion in football. Aldershot FC plays in the National League and Reade Signs sponsors the South Stand at Aldershot’s Football Ground; we were also ball sponsors at an Aldershot home match in March.

So we felt we were really able to deliver a creative solution to announce Vanarama’s arrival in their new home. That’s not to say, though, that we didn’t face a few challenges on the way.

The challenge: backlit to black?

Vanarama HQ branding and signage

Our clients operate long hours, seven days a week, so illuminated signage was a must. However black lettering features heavily within their logo and this is always difficult to light up.

Our team has years of experience in sourcing the best materials and we found a specialist acrylic that appears black in daylight but changes colour, in this case to white, when illuminated.

And we used rimless letters to ensure a crisp, clean look both by day and night, ensuring the whole face is illuminated.

Making a monolithic impact

Vanarama HQ branding and signage

Vanarama also wanted to make a big statement with a five metre high monolith. Such a large structure required planning permission and structural engineering drawings for the foundations, as well as a detailed electrical plan.

Reade Signs has installed many monoliths in varying locations, from shopping centres and business parks to university campuses, and we are able to advise all of our customers how to use them to make the biggest impact for their brand.

We’re also able to apply for all the necessary planning permissions as part of our project management service, taking care of all the details and difficulties so our customers don’t have to worry about any of it.

In this instance, the monolith had to be built in several sections at our factory, but this lets our client update their messaging quickly and cheaply. We were even able to make a design feature of the jointing, lighting that up, too.

Vanarama HQ branding and signage

In addition, Vanarama also has a back-illuminated bus shelter-sized poster case on both sides of the monolith allowing them to promote special offers, show when they are recruiting or even to congratulate the League winners at the end of the football season!

Find out how Reade Signs can put you on the map

If you want to put your new commercial premises on the map with some bold and welcoming branding for your customers and staff, then Reade Signs are the ideal signing for your team.

If you’d like more information and advice about how you can best display your brand, then contact us, email [email protected] or ring 01252 336000.

Reade Signs is open.
If you have an enquiry, please get in touch. You may not reach your usual account manager, but our team is happy to discuss your request or order.
Please call 01252 336 000. Many thanks and stay safe.


Eight steps to getting your development noticed

Thanks for registering to download your free guide.

Please click here to download the guide

For further help call us on 01252 336 000


Boost your development by downloading our guide on the eight steps to getting your development noticed

Please Give me a Callback