Where there’s a will, there’s a way

Sign installation at Royal Exchange, Kingston-Upon-Thames

Sign installation is nothing if not varied. We had two major projects earlier this year which had similar issues – access – to overcome, but we had to do it in two very different ways.

Royal Exchange, Kingston-Upon-Thames

On the face of it, this looked like a straightforward job, erecting illuminated hoarding cladding to protect and promote a new housing development for one of our major clients. The brief called for a bright, illuminated design along a 200m perimeter around the Royal Exchange development in Kingston-upon-Thames.

Sign installation at Royal Exchange, Kingston-Upon-Thames

However, the main concern for us was the narrow pavement and busy road around the site, which was going to cause issues with how we could work safely.

We had enough time before this project to plan properly and our client had given us a dedicated area for storing a limited amount of materials. However, it was halfway along the perimeter and we still had to get our equipment and hoarding cladding sheets to the specific work areas every day along the narrow pavement, with traffic rushing by.

We came up with an innovative solution which we’ll be using on other jobs in the future. We designed a bespoke trolley that could be folded flat to fit into our vans but could be assembled and loaded with cladding sheets. It had “all terrain” wheels to cope with curbs and it worked a treat, mainly because the whole team, especially those who would have to use it, were involved in the design.

Of course we had to run the design and construction past our client for health and safety reasons, but they were so delighted with our idea they promoted it within their organisation as an example of how sub-contractors can overcome problems with a bit of inventive thinking.

Sign installation at Royal Exchange, Kingston-Upon-Thames

We also instructed a traffic management company to cordon off areas of pavement every day, on a rolling basis, for us to work in. We had to be very safety conscious working by such a lot of traffic, particularly when members of the public insisted on getting around the barriers and walking along the busy road behind us.

As for the design, we used built-up illuminated lettering and two recessed lightboxes so that it didn’t stick out over the pavement. The hoarding will be in place for a while, so the lightbox design allows us to update replaceable message panels easily and cost-effectively.

Brunel Building, Paddington

hoarding around an office development London

Our second project was for a hoarding around an office development at Brunel Building in London. The perimeter runs alongside the Paddington Canal.

It was pretty obvious that erecting the hoarding alongside a busy waterway would be a challenge.

Fortunately, we organised specialist contractors working on pontoons to put up our hoarding along 80 metres of canalside perimeter, so we didn’t have to put on the life jackets for that part. We simply manufactured the hoarding panels in our Aldershot factory. We used treated Sterling board for the client’s distinctively minimalist, unfinished plywood look.

However, our challenge was to install a 64 metre section of hoarding spanning the canal on a footbridge.

Cage fitters

hoarding around an office development London

The canal is busy, so we couldn’t shut it to erect a platform to install the sheets; instead, our own hoarding fitters were suspended above the water in a cage from a crane. This needed a lot of careful health and safety planning and close coordination with the constructors because this part of the construction site was very cramped and busy.

Hoarding – top tips for being bold on a budget

After several months, the job was completed. The self-adhesive letters and architectural drawing-inspired designs, picked out in white ultra-tack vinyl, look great and match our client’s corporate image guidelines.

Access all areas? That just takes some time, planning and innovation

Every job we do has its own challenges and sometimes they require a unique solution. But as far as Reade Signs are concerned, wherever there’s a hoarding to be put up, we will find a way to get a client’s message seen.

If you’d like to know more about how Reade Signs can help your business get noticed, please contact us on [email protected] or call 01252 336000.

Reade Signs – Applying Knowledge. Creating Visions. Delivering Value.

Adaptability and flexibility: key considerations when rolling out a rebrand across multiple premises

Merityre Tyre Specialist branding roll-out

Consistent brand is important for any business, especially when that business has premises spread over a wide geographical area.

Merityre Tyre Specialist branding roll-out

And it’s made more complicated if you want a modern, unifying look for a variety of different premises types and shopfronts.

This was the challenge Reade Signs faced when car tyre specialists Merityre asked us to rebrand most of their 21 sites across southern England.

We needed to take the newly adopted brand style that Merityre had implemented in 2012 and apply it as part of a rolling update plan for their designated branches, taking into account any local restrictions or conditions.

Applying a rebrand, step by step

Merityre Tyre Specialist branding roll-out

Our first step was to survey every branch, to take measurements, photographs and to check any access issues.

We then had to visualise the new brand, with its bright, yellow theme, into the survey pictures and make any necessary changes for the client to approve.

Once we had approval, the next step was to get the designs through the planning permission process. This needed a lot of background work by us to make sure that both our clients and the local authorities were happy.

Once everything was in place, we could move on to the next phase, the actual production and installation of all the signage. We had to source a single stock of self-coloured aluminium composite material (ACM) to guarantee consistency of the “Merityre yellow” branding across all locations.

Once we produced and labelled the signage, we had to coordinate the installation of every sign with the individual branch managers to minimise any disruption to their daily operation.

Finally, the products were despatched with installers on a pre-planned route to reduce travel time between sites. This helps keep costs down for us and our clients.

Flexibility and an adaptable design concept are key to rebranding success

Merityre Tyre Specialist branding roll-out

This is an ongoing project and since the initial rebrand and installation there have been further challenges as the Merityre portfolio of sites expands; but it’s important that a concept is easily adapted to new uses.

For example, we had to produce an update of the signage at Merityre’s Abingdon branch in a way that retained period features.

And at Farnham we couldn’t sink supporting posts for a 3-metre high monolith because of underground services. So we came up with another solution. We improvised by using an existing concrete bollard with enough core strength for us to fix our timber onto it.

Considerations for your rebranding

There is a lot more to rebranding than choosing colours for your exciting new logo:

  • Consistency: Will your branding stand out against a variety of backgrounds?
  • Adaptability: Can the concept be adapted to different premises with different constraints?
  • Planning considerations: Early engagement with planning authorities makes success more likely.
  • Construction challenges: Do you have a Plan B?

“Reade Signs proved instrumental in the seamless roll-out of our rebrand…their knowledge and attention to detail was second to none and we felt we were in expert hands from beginning to end. The signage across our branches stands as testament – it looks absolutely fantastic and we are so pleased with the finished result” – Dene Arnold, Merityre General Manager

If you’d like more information and advice about how you can best display your brand, then please contact us, email [email protected] or ring 01252 336000.

Reade Signs – Applying Knowledge. Creating Visions. Delivering Value.


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