Great Malvern’s route to the hills

Great Malvern Route to the Hills

Working alongside award winning experiential design company Outside Studios, Reade Signs were instructed to design and engineer a range of interpretive signs and structures throughout the historic spa town of Great Malvern in the West Midlands, famous for its 15km of ancient rocks and hills that surround the town and attract a wide range of visitors year round.

Most commonly known as The Malvern Hills, the dramatic landscape offers walks and routes for both beginners and experienced walkers across its 160km of footpaths.

The objective of the ‘Route to the Hills’ project was to create an interpretation trail between the Malvern Hills and the town itself, showcasing its heritage and migrating walkers from the hills and into the town through a series of bespoke plaques, artwork and signage. It was imperative that the series of signs complemented the Malvern Stone exposed throughout the town. The client’s original vision was to use bronze, but being notoriously expensive and prone to degrading and tarnishing, Reade Signs’ experienced team suggested a more economical and practical alternative – using aluminium panels coated with Verometal, a thin painted coating containing bronze – to achieve the desired effect at minimal cost with even greater usability. Committed to absolute customer satisfaction, the Reade team then conducted a thorough proto-typing process to ensure the perfect patina was found and agreed upon. We also advised that a suitable lacquer be applied so that all signage was weather resistant and graffiti-proof.

Great Malvern Route to the Hills

As the signs and structures were to be installed partly on council grounds, a stipulation was that they needed the ability to be easily removed, leaving a finished and risk-free surface once extracted. The knowledgeable Reade team decided that Nal Retention Sockets would be the ideal solution, enabling the structures to be effortlessly installed – and removed – as opposed to using traditional foundations. A template the size of the actual signs was then manufactured and used to ensure the Reade installation team plotted and fixed the Nal Sockets with 100% accuracy and precision. By the time it came to fitting the actual signage, it was as simple as slotting the structures into place.

With Safe-contractor and Quality and Environmental Management accreditations, our client was in the very best hands as our capable team worked closely with the Council’s Ground-worker and ensured a seamless installation.

Great Malvern Route to the Hills

The result? A strong, clear and branded wayfinding scheme that reflects the town’s quirky personality and connects its rich history with its natural surrounds using inspiring, bespoke and quality signage. Reade Signs’ expert knowledge and experience enabled the customer’s visions to become a reality; saving money without compromise, using the best materials and providing the utmost attention and care throughout the entire process.

Reade Signs – Applying Knowledge. Creating Visions. Delivering Value.

Reade Signs roll out next generation of marketing suites for renowned national housing developer

Linden homes sales marketing suite

After a rigorous competitive tender exercise, Reade Signs were selected as the national partner for the roll out of Linden Homes’ next generation of marketing suites across the whole of England.

Having vast experience in installing marketing suites for a number of prestigious housing developers meant we really understood the objectives for the new design and were able to offer many suggestions to achieve the desired results at optimal costs. And no mean feat to ensure all aspects of health and safety were considered without detriment to the sales environment.

Our branding experience was also extremely useful in interpreting the clients’ brief for making the Linden Homes marque really stand out; an absolutely key consideration in today’s competitive marketplace.

The client wanted the new format to be implemented as soon as possible and our challenge with this project was to get the first sites launched within 6 weeks of hearing we were the preferred supplier.

The design scheme was still being finalised during this period as a result of some of the suggestions Reade Signs’ creative team made during the tender process. As well as selecting the best materials and finalising the design of bespoke furniture to both improve appearance and usability, and provide an inspiring environment for customers to select the finish of their new home.

Bartons Rise, a development located in Havant, Hampshire, had an urgent need to start pre-sales from a temporary sales cabin to respond to local interest and generate further prospects before the site was ready for a full sales launch. So it was to be the first installation under the new contract but the floorplan did not fit with the newly developed brand guidelines and hence it was key that Reade Signs were able to interpret these and deliver an alternative configuration to create an inviting customer environment.

Reade Signs put in place the operational plan for delivery alongside the finalisation of the design guidelines so the two elements were able to work in tandem, so not delaying the launch of any marketing suites, critical to the sales success of each Linden Homes development.

Linden homes sales marketing suite

Working closely with the Linden Homes’ Marketing Team, we were able to ensure the tight timescales to the first launch did not compromise their design vision in any way.Addressing the space restrictions was the first task and prioritising both the layout and the graphics that could be used. The team at Reade were able to quickly design a footprint that could be repeated in similar sized units providing the key areas for Sales Advisor working, customer greeting and a useful meeting area. The cleverly designed bespoke unit to house interior samples for customer selection was also able to be included meaning visitors could get excited about selecting their personal home interior from day one. Added to this, plenty of storage makes the interior both practical and stylish.

Cabin walls present another challenge when installing graphics. To enable a big and bold approach, Reade Signs recommended an alternative material to the agreed specification for permanent installations. Clever interpretation of the guidelines meant all of the key messaging could be included despite very limited wall space.

And to make life as easy as possible for the local marketing team, all aspects of Health and Safety were considered by Reade Signs meaning the layout, escape routes and all statutory signage were included as part of the package.

And lastly, the co-ordination of fitting with both sales and site teams meant a smooth and easy installation with handover on time to enable a positive and well-received launch. Years of successfully working on site mean we understand the needs of Site Managers with an excellent compliance record, as well as the client needs for a successful project.

The result? A fantastic example of how a development can be showcased at an early stage to the local community. The space issues do not compromise the Linden Homes brand and the overall scheme is both welcoming and professional.

“We invested a lot of time thinking about our next generation of marketing suites for Linden Homes, so finding the right delivery partner was a crucial step for us. Reade Signs’ experience not just in the property developer market, but in branding and retail knowledge made them our obvious choice”.

Vicky Cullen, Head of Marketing, Linden Homes

Reade Signs – Applying Knowledge. Creating Visions. Delivering Value.

Looking for inspiration to take more exercise? Easy… try signage!

CYC:D Fitness Studio branding

CYC:D (Pronounced as psyched), is a new concept in fitness. A modern, stylish and inspiring boutique fitness studio with its first opening in Haslemere, Surrey, delivered by Reade Signs.

The ethos behind CYC:D is simple yet very effective in today’s very crowded and competitive fitness market. The class schedule is designed to fit into a busy lifestyle, the booking process is super simple. No contracts, the best equipment, the best instructors and super cool music tracks. A unique combination of complementary group workouts providing a fitness experience which challenges the norms.

So our brief? CYC:D asked us how do we communicate our individuality to our customers and make them want to keep coming back for more?

CYC:D Fitness Studio branding

Challenge one – CYC:D had put as much thought into the design of the studio as their offer. With very specific ideas, we were on hand to advise how those designs could be adapted for the public environment and adhere to health and safety legislation. A signage specialist like Reade Signs will be able to interpret such a brief and bring those concepts to life. This project included custom made neons behind acrylic panels for safety, stand-off lettering, and printed and cut vinyl to name but a few. Expensive bespoke illuminated light boxes were on the customer wish list and we designed and commissioned alternatives that created the same effect, at a fraction of the cost. Our team were also able to suggest further opportunities for branding in the shower and washrooms that hadn’t been considered and saved money over alternatives such as traditional tiling.

Challenge two – Create a brick-effect wall finish in the main gym, but we want it 3D and you can’t fix into the already sound proofed walls. For all the specialist bespoke signage elements required, Reade Signs sourced all products using their extensive network of reliable connections developed over 35 years in business, providing a one-stop shop solution to the customer. The brick effect panels we recommended gave a fantastic finish to the studio and required minimal fixing to preserve the noise barrier. CYC:D were delighted with the result.

Challenge three – Well to be fair it wasn’t really a challenge for us. CYC:D had a strict launch day and like all our customers, expect us to work with their timetable and around their other suppliers. In this particular case, the studio was already live and working whilst the interior and exterior signage was to be fitted. Reade Signs took charge of the project coordination, working closely with all parties involved to ensure each aspect of the project ran smoothly. The customer was fully informed of the process from start to finish and was delighted with the final product, which was installed and completed ahead of the launch day deadline. We provided full consultancy from the beginning with a designated Project Manager, tailoring the signage to the customer’s needs and visions with the best use of materials to achieve this. The most important bit? The excellent feedback and reviews CYC:D have received since opening. It’s truly an inspiring environment – so working out feels like fun. So we’ve delivered their mission – CYC:D is about more than just the workouts, it’s a lifestyle and a journey. We are delighted to have played our part.

[Reade Signs] ensured everything was ready to go for our opening and were mindful of working around our customers when we had opened. Installation was quick and expertly handled and we are extremely pleased with the quality of the signs. We would not hesitate to use them again“.

Faye Walton, CYC:D Director.

Reade Signs – Applying Knowledge. Creating Visions. Delivering Value.

CYC:D Fitness Studio branding


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