Linden Homes Bartons Rise
The Challenge - Bartons Rise, a Linden Homes
development located in Havant, Hampshire, had an urgent need to start pre-sales
from a temporary sales cabin to respond to local interest and generate further
prospects before the site was ready for a full sales launch. It was to be the first installation under the
new contract but the floorplans did not fit with the newly developed brand
guidelines and hence it was key that Reade Signs were able to interpret these
and deliver an alternative configuration to create an inviting and inspiring
The Solution - Addressing the space restrictions was the first task and prioritising both the layout and the graphics that could be used. The team at Reade were able to quickly design a footprint that could be repeated in similar sized units providing the key areas for Sales Advisor working, customer greeting and a useful meeting area. The cleverly designed bespoke unit to house interior samples for customer selection was also able to be included meaning visitors could get excited about selecting their personal home interior from day one. Added to this, plenty of storage makes the interior both practical and stylish.
And to make life as easy as possible for the local marketing team, all aspects of Health and Safety were considered by Reade Signs meaning the layout, escape routes and all statutory signage were included as part of the package.
And lastly, the co-ordination of fitting with both sales and site teams meant a smooth and easy installation with handover on time to enable a positive and well received launch. Years of successfully working on site mean we understand the needs of Site Managers with an excellent compliance record, as well as the client needs for a successful project.
The result? A fantastic example of how a development can be showcased at an early stage to the local community. The space issues do not compromise the Linden Homes brand and the overall scheme is both welcoming and professional.
“We invested a lot of time thinking about our next generation of marketing suites for Linden Homes, so finding the right delivery partner was a crucial step for us.
Reade Signs' experience not just in the property developer market, but in branding and retail knowledge made them our obvious choice. We liked many of the ideas they put forward during the tender process and incorporated these in our final specification.
The short time between contract award to delivering the first installation demonstrated strong project management and flexibility on their part”.
Vicky Cullen, Head of Marketing, Linden Homes