Readesigns - staff profiles

The perfect blend of creativity, experience and expertise to turn your requirements into reality.

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Andy Reade
Founder and CEO

Andy was a traditional sign writer before establishing Reade Signs from his back bedroom in 1980. The business grew from strength to strength and developed a reputation for quality and personal service; the foundations of Reade Signs’ ethics today.

Why you like working for Reade
"After 35 years I still enjoy the buzz of the industry and it's great to work alongside like-minded people that share the same passion. I am a keen football fan supporting Aldershot Town and Man Utd and I remain ever hopeful for our national team!"

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Andy Fergus Smith
Managing Director

Originally a graphic designer, Andy ran his own screen print business for 12 years. He initially joined Reade Signs in 2002 as Production Manager and worked through various parts of the business before becoming a Director and Shareholder in 2008.

Why you like working for Reade
"I love a challenge! At Reade I am surrounded by a fantastic, motivated team who always rise to the task. I enjoy seeing the vision of Reade Signs become a reality on a day to day basis. I'm a keen musician, and my band are available for bookings!"

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David Gerrard
Sales Director

David has worked for some of the UK’s leading architectural signage companies. A highly respected and knowledgeable professional, he has been instrumental in delivering many landmark signing projects with leading blue chip clients and specifiers.

Why you like working for Reade
"Every day is different here. I work with a great team who have an appreciation and understanding of what is best for our customers and they all have a “can do” attitude. This ethos runs through the company at all levels. My passion is travel."

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Roy Cheesman
Senior Account Manager

Roy's background as a civil engineer is a great asset. With over 30 years' experience in the industry, he has dealt with all aspects of manufacturing signage and specialised in Neon. He is now a Senior Account Manager and trusted problem solver.

Why you like working for Reade
"I've been with the company for 16 years, helping it grow into the fantastic company it is today. I love working with a great team who always deliver. I am a keen amateur photographer, enjoy fishing and relaxing watching motorsport."

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John Englefield
Senior Account Manager

John Started working in the sign industry in 1989 for a London based Franchise Company. In 1992 he started his own business based in Oxfordshire and successfully ran this for the next 16 years. Working for some of the country's leading sign companies he has worked mainly within the Housing Developer sector for clients like Berkeley Homes, Barratt Homes and David Wilson Homes.

Why You Like Working for Reade

"Reade Signs are working for the country's largest building developers who demand high standards at all times. I like the professional approach that Reade Signs give to every job they take on - large or small. In my spare time I enjoy watching various forms of motorsport, walking and time out with my family".


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Mark Terrett
Account Manager

A graphics specialist, Mark's extensive experience in pre-press, exhibitions and displays was a real asset when joining Reade. Mark strengthens our exhibition division and now, home based in the South West, he is also developing new business in that region for the company.

Why you like working for Reade
"I love the people here; they really are a great bunch to work with. Outside of work, I have a keen interest in ancient history and also enjoy travelling. I also love my football and I'm a lifelong Chelsea fan but these days from the armchair rather than the stand."

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Ben Reade
Account Manager

Ben has been in the sign business for over 15 years and is experienced in all aspects of signage - from Manufacturing & Fitting to Estimating & Project Management - and everything in between. Spending 5 years at one of Australia's largest sign companies gave him a greater understanding and appreciation of the sign industry.

Why You Like Working for Reade

"Born into the business and going through each department as the years have gone on, from paintwork, manufacturing, vehicle graphics, installations coordinator, to account handling and project management, I have seen the business grow from 6 members of staff to where it is now. I love turning client's visions into reality".


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Howard Beckmann
Senior Project Manager

Howard has vast experience both in production and project managment and also ran his own sign business between 2001 and 2011. His unflappable nature led to successful projects for the likes of John Lewis, Royal Sun Alliance and Cunard Shipping.

Why you like working for Reade
"I enjoy the positive and professional work environment, and the scope of work makes each day interesting and challenging. I haven't looked back since the day I started. Outside of work you'll find me lying on a garage floor upgrading my sports car!"

Steve Macscorley
Steve Macsorley
Senior Project Manager

Steve has been in the sign industry for over 20 years. Starting as a Designer and Sign Maker/Fitter, he progressed to Project Management and has worked on both national and international projects including Vancouver 2010, London 2012 and most recently the European Championships in Baku, Azerbaijan.

Why You Like Working for Reade

"The great team work atmosphere here at Reade Signs really contributes to the successful planning and delivery of both small and large scale projects. When not in work I can usually be found working on the garden or as an archery coach at my local club in St Fagans near Cardiff".

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Christina Sanford
Project Manager

Originally from Cyprus and with a background in Marketing & Advertising, Christina ran a successful Sign and Print business for 14 years before coming to the UK in 2014. Since arriving Christina has Project Managed a number of clients, including Barratt Homes, Crest Nicholson and Bouygues UK.

Why You Like Working for Reade

"I enjoy working in such a professional and friendly working environment where every day provides a different challenge. Outside of work you'll find me with my family. My passion is cooking and I look forward to family holidays in the Cyprus sunshine".


Adriaan Wijsveld
Adriaan Wijsveld
Business Development Manager

Adriaan was a graphic designer and studio manager before progressing into Business Development. With extensive experience in public sector and transport markets, across wayfinding and digital print, he has a particular passion for Vitreous Enamel.

Why you like working for Reade
"I like how Reade Signs approach and plan projects using the experience within all staff and I'm boosting my skills with interesting signage projects across all sectors. I enjoy watching my children developing, beach walks with the dog, and ..the pub!"

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Joanna Goodchild
Business Development Manager

Joanna takes a bold but polite approach in communicating our capabilities when contacting potential prospects. She enjoys building relationships with potential customers and explaining where Reade can assist. A good sense of humour helps too!

Why you like working for Reade
"I enjoy the great teamwork and being trusted to manage my own workload. I’m proud of all the charity work we do locally and nationally. In my spare time I enjoy singing in a community choir and also long weekend walks with my Bernese Mountain dog."

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Linda Stainer
Office Manager & Credit Control

After a career in banking, Linda started working for Reade Signs in 1999. As well as managing all the day to day finance and accounting tasks, as one of our longest serving team members, she is a "go to person" for almost everyone.

Why you like working for Reade
"My work is very varied, and no two days are the same so there's no chance of getting bored. I also work with a great team. In my spare time I love being with my 4 grandchildren, I dance twice a week and enjoy baking and the team enjoy my cakes!"

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Leah Palmer
Sales Support Team Leader

Leah joined Reade Signs in 2009 and became our Estimating Team Leader in 2014. Leah and her team work on all our client quotations and sales admin to support our Account Managers using our bespoke CRM and management information systems.

Why you like working for Reade
"Working for Reade has the feel of a family run business where everyone gets on well and we also have a great team who stop at nothing to get the job done. In my spare time I enjoy playing computer games, going to the cinema and live music events."

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Jamie Smith
Technical Manager

Jamie's background was working in the engineering, farming and mining sectors in Zimbabwe. As our Technical Manager, Jamie provides expert advice to the Account Teams. He manages the installation department and oversees all operational departments.

Why you like working for Reade
"I like working at Reade Signs because everyday is a different challenge! I like to spend time with my family and our two dogs who take up a lot of our spare time walking the local area."

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Paul Knight
Studio Manager

Paul capably manages our in house Design Studio with his extensive digital print background. With so many different projects going on, everyday is different from full building wraps to car graphics and Paul rises to the challenge without fail.

Why you like working for Reade
"I love the opportunity to bring ideas to life and using my specialised knowledge to know how to get the results our clients want, no matter what the challenge. I'm a family man and enjoy playing with my two young sons and I follow the mighty Spurs."

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Jim Foster
Head of Production

Jim's print career began almost 20 years ago and he gained experience of many printing processes. He held a number of Production Manager roles in different companies and brings a wealth of knowledge to the Reade Signs team as Head of Production.

Why you like working for Reade
"I have a pivotal role in the company so really enjoy the interaction I have across all teams. I enjoy the banter of the office and that every day is different. In my spare time you'll catch me deep sea fishing...weather permitting!"

Contact - Readesigns

Contact - Readesigns